{
  "docId": "019dd923-5efe-75c0-8e00-b13326e924bf",
  "docSlug": "13293aa85c2876d1",
  "documentTitle": "2025 Analyst Day Final",
  "authorId": "HubSpot",
  "authorName": "INBOUND",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 21,
  "pageCount": 100,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "situation_overview",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a simple hierarchical diagram to show data inputs into a CRM system.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-b13326e924bf/21",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-b13326e924bf",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-b13326e924bf.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-b13326e924bf#slide-21",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Context: Know your customer",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-6d57-725a-b2b2-a19e99ad5059",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.273,
        "w": 0.412,
        "x": 0.506,
        "y": 0.447
      },
      "kind": "diagram",
      "text": "Context: Know your customer. Smart CRM fed by Structured Data, Unstructured Data, and External Data.",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0fc4b234-0907-4d4c-9e45-16046e57d992",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.106,
        "w": 0.276,
        "x": 0.068,
        "y": 0.425
      },
      "kind": "title",
      "text": "Context",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce9f1935-bc8c-441f-8212-8df4c774b57e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.385,
        "x": 0.068,
        "y": 0.55
      },
      "kind": "title",
      "text": "To know your customer",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41ae550d-fdfc-4f42-a14a-db642cc67bb0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 92,
      "from": 15,
      "beatId": "6c455524-ddfc-4e0b-95b8-b2f03e1dcfa4",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Slides 15-92 present HubSpot's vision, strategy, and growth levers.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 21,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "33abd37b-7074-45e2-bccf-767d1fd1af72",
      "evidence": "Slides 21-36 discuss customer context and why HubSpot wins.",
      "position": 0,
      "objective": "What makes HubSpot defensible?",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.6,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}