{
  "docId": "019dd923-5efe-75c0-8e00-ae3bd0690921",
  "docSlug": "363f010a55aa041b",
  "documentTitle": "2024 Q1 Investor Presentation",
  "authorId": "HubSpot",
  "authorName": "HubSpot",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 28,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The visual uses a grid of downward arrows with one upward arrow to represent differentiation or contrarian thinking.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-ae3bd0690921/5",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-ae3bd0690921",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-ae3bd0690921.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-ae3bd0690921#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.8,
        "w": 0.4,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "image",
      "text": "Grid of arrows with one contrasting arrow",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db4985a8-3579-4d7d-85a5-f0fe6159f0b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.54,
        "y": 0.2
      },
      "kind": "list",
      "text": "Focus on SMB\nMove from app to suite to platform\nBuild products organically\nDeliver value before you monetize",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0db8fa1f-62fc-482a-b89f-5ff348b8cc20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.54,
        "y": 0.1
      },
      "kind": "title",
      "text": "Our foundational choices",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aac99eee-eaf1-43a6-a4a8-67cf2a920402",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "figure-ground-relationship",
      "slug": null,
      "matchId": "3f5ec07b-bc4f-4860-83f0-8b705d890cb4",
      "evidence": "The visual uses a contrasting arrow against a uniform background of arrows to highlight a strategic choice.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}