{
  "docId": "019dd923-5efe-75c0-8e00-a7996db3af6f",
  "docSlug": "1f800d7e181c4e14",
  "documentTitle": "2023 Q2 Investor Presentation",
  "authorId": "HubSpot",
  "authorName": "HubSpot",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 26,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "diagnosis",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a hub-and-spoke visual metaphor to contrast fragmented systems with a centralized platform.",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "process_diagram"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-a7996db3af6f/6",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-a7996db3af6f",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-a7996db3af6f.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-a7996db3af6f#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.65,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Cobbled enterprise solutions",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1292e56d-8857-4bea-94f2-bab97a5ec418",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Disconnected point solutions",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a13d9ea-9bb1-4a0a-b5c7-8f76ad119967",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.2,
        "x": 0.4,
        "y": 0.25
      },
      "kind": "image",
      "text": "HubSpot logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50ba45e1-e3d4-4f47-842f-d50137225ef3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.68,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "Cobbled enterprise solutions",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8088f86d-9021-444c-a233-a227d7947892",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.08,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "Disconnected point solutions",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ae29019-83f3-4c69-8c54-4265fc242352",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "HubSpot is well positioned to solve this problem",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e55efea-0eb8-4c45-b890-4b410ae1ce65",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "28ff36da-bfda-45b2-aed9-975d3ba3e6d8",
      "evidence": "Visual layout of central HubSpot logo surrounded by connected/disconnected nodes",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 5,
      "beatId": "49253fa3-14cc-41b6-bffa-a6659d708b71",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The document highlights the challenges faced by SMBs and the crisis of disconnection.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 5,
      "name": "Iceberg",
      "slug": "10-iceberg",
      "bestFor": "Consulting, complex problem solving, organizational change",
      "matchId": "d3022533-c456-41da-b0a8-c7373f2d05ca",
      "evidence": "The document highlights the crisis of disconnection and the underserved SMB market.",
      "position": 0,
      "objective": "What are the challenges faced by SMBs?",
      "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
      "confidence": 0.7,
      "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}