{
  "docId": "019dd923-5efe-75c0-8e00-9e1f999ff8dd",
  "docSlug": "fca1cbf2302da9de",
  "documentTitle": "2023 Analyst Day Consolidated Deck",
  "authorId": "HubSpot",
  "authorName": "HubSpot",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 35,
  "pageCount": 100,
  "prevPage": 34,
  "nextPage": 36,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a 'How it started... How it's going' meme format to illustrate the problem.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-9e1f999ff8dd/35",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-9e1f999ff8dd",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-9e1f999ff8dd.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-9e1f999ff8dd#slide-35",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We are at a breaking point",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-6d58-7349-822c-6572ec1fdd03",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.9,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "image",
      "text": "Timeline graphic showing a simple line evolving into a knot and then a broken chain.",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8a3aa7f-cca2-443a-80da-489900df87e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.37,
        "y": 0.62
      },
      "kind": "list",
      "text": "CRM with multiple duplicate records and outdated versions of customer data",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02f53559-9647-4247-871f-84e95587e28e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "list",
      "text": "How it started... CRM for Sellers: A simple system of record for sellers to track customer relationships",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a63f380-edd6-41e0-9e34-59378187b800",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.67,
        "y": 0.55
      },
      "kind": "list",
      "text": "How it's going... We are at a breaking point",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ae611fa-e99c-45f3-992b-a18d83a0a0a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.325,
        "y": 0.118
      },
      "kind": "title",
      "text": "Why CRM is Not Enough",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d614ca11-759b-464d-822e-85d61223d5d0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "9d68a2fa-5f1e-4eac-b1e6-16478eb38336",
      "evidence": "Uses 'How it started... How it's going' structure to contrast past simplicity with current pain points.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 36,
      "from": 35,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0174b171-c7ac-4770-8682-c016fd66970a",
      "evidence": "Slides 35-36 discuss the limitations of current CRM solutions",
      "position": 1,
      "objective": "What are the consequences of not using HubSpot's Customer Platform?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}