{
  "docId": "019dd923-5efe-75c0-8e00-9b7e9664ffff",
  "docSlug": "6dd4fd824e27492a",
  "documentTitle": "2022 Q4 Investor Presentation",
  "authorId": "HubSpot",
  "authorName": "HubSpot",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 13,
  "pageCount": 27,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "timeline",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 5,
  "notes": "The chart tracks revenue growth alongside major strategic events.",
  "elementsJson": [
    "headline_text",
    "line_chart",
    "timeline_visual"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-9b7e9664ffff/13",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-9b7e9664ffff",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-9b7e9664ffff.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-9b7e9664ffff#slide-13",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Sales Hub originally launched and branded as \"Sidekick\"",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8f70-769d-bf27-5d3be0f1b80c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.88,
        "x": 0.06,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Revenue growth curve",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "503f372f-9e83-4ca8-a97d-80ca458bc5d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.78,
        "y": 0.87
      },
      "kind": "legend",
      "text": "Revenue",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f95edab8-5653-49ab-8409-c6a7db152700",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.88,
        "x": 0.06,
        "y": 0.2
      },
      "kind": "list",
      "text": "Key milestones: Marketing Hub, Performable, CRM, Sales Hub, Service Hub, PieSync, CMS Hub, Operations Hub, Payments",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85d02d88-d789-42fc-8914-e65fde2a0aed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue: $1b ARR",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8f70-769d-bf27-6227ec62ab14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "paragraph",
      "text": "Sales Hub originally launched and branded as \"Sidekick\"",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0484042a-2862-489f-9ca6-699fcdb66323",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.3,
        "x": 0.06,
        "y": 0.08
      },
      "kind": "title",
      "text": "The HubSpot Journey",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b658a02-0ec5-4b41-a9f5-9715bcd14557",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "5ee2f57d-2049-4732-93b1-ff03972a93bd",
      "evidence": "Chronological mapping of events over time",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 14,
      "from": 10,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "3f59a0df-d6b5-46dd-830c-1a054839728a",
      "evidence": "The market sizing and winning combination for growth",
      "position": 1,
      "objective": "Why is now the right time for HubSpot's growth?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}