{
  "docId": "019dd923-5efe-75c0-8e00-970e3e7ac0f3",
  "docSlug": "8ef9eb8421b15339",
  "documentTitle": "2022 Analyst Day",
  "authorId": "HubSpot",
  "authorName": "HubSpot",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 25,
  "pageCount": 75,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "roadmap",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a growth metaphor (seedling to tree) to illustrate product maturity and strategic evolution.",
  "elementsJson": [
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-970e3e7ac0f3/25",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-970e3e7ac0f3",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-970e3e7ac0f3.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-970e3e7ac0f3#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.9,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "diagram",
      "text": "Simple commerce, Complex commerce, Commerce-powered CRM",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2fefede8-c34d-4dd6-ba7f-c2fad8e81bb3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.79,
        "x": 0.105,
        "y": 0.32
      },
      "kind": "image",
      "text": "Growth stages from seedling to tree",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3d91c6b-3340-41ca-904b-cf3864147ef2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.07,
        "x": 0.901,
        "y": 0.945
      },
      "kind": "image",
      "text": "HubSpot logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34890c19-e2fd-41db-be89-b516869129f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.677,
        "y": 0.62
      },
      "kind": "list",
      "text": "Commerce-powered CRM: Customer problem: Want a single source of customer and commerce data. Solution: Commerce data embedded in the CRM.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1836361a-c640-4846-8546-a50803e47aca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.367,
        "y": 0.62
      },
      "kind": "list",
      "text": "Complex commerce: Customer problem: Want to streamline quote to cash. Solution: Crafted QTC solution in the CRM.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5cc34430-da54-43e0-97c3-8c6727f24ef4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.052,
        "y": 0.62
      },
      "kind": "list",
      "text": "Simple commerce: Customer problem: Want to sell touchlessly online. Solution: Payments as a primary color.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7141f237-7c56-45d1-b7a2-4ca4248882bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.048,
        "w": 0.216,
        "x": 0.057,
        "y": 0.098
      },
      "kind": "title",
      "text": "Commerce vision",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "674dd1a8-8a81-43be-8d95-a19a05901c7d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "270bc0a3-b81f-40db-be16-2e93478ed10c",
      "evidence": "Customer problem: Want a single source of customer and commerce data. Solution: Commerce data embedded in the CRM.",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "maturity-model",
      "slug": null,
      "matchId": "bf22bc82-adf3-4b19-a375-537110c1df91",
      "evidence": "Evolutionary stages of commerce capability",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}