{
  "docId": "019dd923-5efe-75c0-8e00-970e3e7ac0f3",
  "docSlug": "8ef9eb8421b15339",
  "documentTitle": "2022 Analyst Day",
  "authorId": "HubSpot",
  "authorName": "HubSpot",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 14,
  "pageCount": 75,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 9,
  "notes": "The slide uses a maturity model framework to categorize clients and demonstrate value.",
  "elementsJson": [
    "headline_text",
    "timeline_visual",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-970e3e7ac0f3/14",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-970e3e7ac0f3",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-970e3e7ac0f3.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-970e3e7ac0f3#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "diagram",
      "text": null,
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f57abd50-dd75-4311-b08a-908f36945597",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.9,
        "y": 0.95
      },
      "kind": "image",
      "text": "HubSpot",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96b15a8e-7c1e-416d-9c21-38b2ababe39b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "list",
      "text": "Newer to digital: Viessmann, Industrials, Marketing Hub, 15% revenue, 57% conversion, 16% leads",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a1c950c-5083-4a19-b015-310994120326",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.65,
        "y": 0.45
      },
      "kind": "list",
      "text": "Digitally Mature: WyreStorm, Electronics Manufacturing, Marketing/Sales/Service Hubs, 75% cost savings, 5 tools eliminated, 95% adoption",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25623d0a-f4bd-40ef-a40c-1432af834ef2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.35,
        "y": 0.45
      },
      "kind": "list",
      "text": "Early to digital: PayPlug, Software, Marketing/Sales/CMS Hubs, 30% leads, 5x blog traffic, 15% web traffic",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9eb1690b-ce5f-47a7-9ae0-cb20d3591205",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "customer performance metrics: 75%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-6d58-7349-8224-59dd2dacce72",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "We help customers scale across all stages of their digital journey",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c051565d-80bb-4c3c-b624-7f15ab67f014",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "maturity-model",
      "slug": null,
      "matchId": "8074ff47-6ed8-42d7-8eca-b138b3da461a",
      "evidence": "Categorization of customers into 'Newer', 'Early', and 'Mature' stages of digital journey.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 16,
      "from": 14,
      "beatId": "c1fef605-709d-41bc-b1e4-9d92c80f8de7",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 14-16 introduce HubSpot's connected platform and its benefits.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 12,
      "name": "Iceberg",
      "slug": "10-iceberg",
      "bestFor": "Consulting, complex problem solving, organizational change",
      "matchId": "5330436d-602a-480c-841a-d4098f55566a",
      "evidence": "The loop is visible in the transition from problem statement to solution introduction.",
      "position": 0,
      "objective": "To understand the challenges faced by customers and how HubSpot's platform addresses them.",
      "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
      "confidence": 0.7,
      "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}