{
  "docId": "019dd923-5efe-75c0-8e00-970e3e7ac0f3",
  "docSlug": "8ef9eb8421b15339",
  "documentTitle": "2022 Analyst Day",
  "authorId": "HubSpot",
  "authorName": "HubSpot",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 13,
  "pageCount": 75,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a visual contrast between fragmented dots (left) and a messy, connected web (right) to illustrate the pain points of current market offerings.",
  "elementsJson": [
    "headline_text",
    "infographic",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-970e3e7ac0f3/13",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-970e3e7ac0f3",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-970e3e7ac0f3.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-970e3e7ac0f3#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Disconnected point solutions",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4aad9f4-2f23-4fb4-9a49-1bf095fdb867",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Cobbled enterprise Solutions",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ccd2b049-073b-41b7-a6e7-454db2a0242c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.9,
        "y": 0.95
      },
      "kind": "image",
      "text": "HubSpot logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1be48e3c-32d0-460e-b00f-f580d74da186",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "The SMB market is underserved",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a7d1dfc-79b1-4bab-81c2-2a91b2a52de3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 12,
      "beatId": "f580c3ee-7a68-4767-8d37-ca491860c7cf",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem Statement",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 12-13 discuss the underserved SMB market and customer challenges.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 12,
      "name": "Iceberg",
      "slug": "10-iceberg",
      "bestFor": "Consulting, complex problem solving, organizational change",
      "matchId": "5330436d-602a-480c-841a-d4098f55566a",
      "evidence": "The loop is visible in the transition from problem statement to solution introduction.",
      "position": 0,
      "objective": "To understand the challenges faced by customers and how HubSpot's platform addresses them.",
      "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
      "confidence": 0.7,
      "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}