{
  "docId": "019dd923-5efe-75c0-8e00-8c1b88b67f1e",
  "docSlug": "20036e2ee1a67411",
  "documentTitle": "2021 Analyst Day",
  "authorId": "HubSpot",
  "authorName": "HubSpot",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 46,
  "pageCount": 74,
  "prevPage": 45,
  "nextPage": 47,
  "slideType": "roadmap",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a progression diagram to show business model maturity.",
  "elementsJson": [
    "headline_text",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-8c1b88b67f1e/46",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-8c1b88b67f1e",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-8c1b88b67f1e.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-8c1b88b67f1e#slide-46",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.824,
        "x": 0.088,
        "y": 0.245
      },
      "kind": "diagram",
      "text": "Progression from App to Suite to Platform",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c141a297-194d-4c57-b1a0-8fcda8363a93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.504,
        "x": 0.248,
        "y": 0.075
      },
      "kind": "title",
      "text": "HubSpot's Platform Evolution",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfa8c4bc-4ca8-4974-b053-45a339f7d58a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.06,
        "y": 0.85
      },
      "kind": "title",
      "text": "Began as an App",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ac8b3ef-e94f-4c08-b6cd-ff96c0b92a9f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.2,
        "x": 0.665,
        "y": 0.85
      },
      "kind": "title",
      "text": "Becoming a Platform",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2484251-a68f-46ba-a98b-c59efd4bd89a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.335,
        "y": 0.85
      },
      "kind": "title",
      "text": "Became a Suite",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba047600-0213-4551-b66b-5aa9f8676d21",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "maturity-model",
      "slug": null,
      "matchId": "e39ee064-2b45-413d-8d40-69bbf7e073a5",
      "evidence": "Progression from App to Suite to Platform",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 74,
      "from": 35,
      "beatId": "dcafcfc4-2434-4871-88c2-62e48d046c06",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "Financial overview and next steps",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}