{
  "docId": "019dd923-5efe-75c0-8e00-8c1b88b67f1e",
  "docSlug": "20036e2ee1a67411",
  "documentTitle": "2021 Analyst Day",
  "authorId": "HubSpot",
  "authorName": "HubSpot",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 30,
  "pageCount": 74,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a jagged line to represent a 'gap' or 'orphan' state between two business functions.",
  "elementsJson": [
    "headline_text",
    "process_diagram",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-8c1b88b67f1e/30",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-8c1b88b67f1e",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-8c1b88b67f1e.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-8c1b88b67f1e#slide-30",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "image",
      "text": "Front office vs Back office gap diagram",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23e1d131-14f4-4935-8671-27f50bdd31d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.75,
        "y": 0.3
      },
      "kind": "legend",
      "text": "BACK OFFICE",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b316bfc7-8a4f-472c-a93a-8f2e4c873a3b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.15,
        "y": 0.78
      },
      "kind": "legend",
      "text": "FRONT OFFICE",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fff00463-8a1a-4967-8b0a-36a59652a8ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Commerce has been orphaned",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a4fff8d-d1aa-4ceb-9fad-a02b7185ae6b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "aebeb484-4f2d-49e6-9b13-802a2ead7c23",
      "evidence": "Commerce has been orphaned",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 34,
      "from": 15,
      "beatId": "10d48aa4-5943-47f9-9750-df86985d0980",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "HubSpot's solution and growth prospects",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 31,
      "from": 29,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "90d2cd4b-b166-484d-ab6f-0615b6517adf",
      "evidence": "Problem statement and opportunity",
      "position": 1,
      "objective": "Highlight the cost of not investing in B2B Commerce and Payments",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}