{
  "docId": "019dd923-5efe-75c0-8e00-64fb84ae29a3",
  "docSlug": "3972e49d8c3a8dda",
  "documentTitle": "2025 05 Investor Presentation",
  "authorId": "Dropbox",
  "authorName": "Dropbox",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 20,
  "pageCount": 45,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "initiative_list",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a classic AARRR-style funnel framework adapted for Dropbox's business model.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-64fb84ae29a3/20",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-64fb84ae29a3",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-64fb84ae29a3.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-64fb84ae29a3#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.335,
        "w": 0.295,
        "x": 0.125,
        "y": 0.56
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d00f76c9-fd87-4454-81d5-2831f9d72a84",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.565,
        "y": 0.34
      },
      "kind": "list",
      "text": "Convert: Drive registered users to become paying users of Individual and Team plans",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c80f33e-783f-472f-88cd-c5cbc00195cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.35,
        "x": 0.565,
        "y": 0.7
      },
      "kind": "list",
      "text": "Retain: Enhance the core sync experience with a focus on performance and reliability",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ebc9d61-e339-4cb2-81e1-2b36c7507a05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.565,
        "y": 0.18
      },
      "kind": "list",
      "text": "Activate: Drive top-of-funnel engagement through increased sharing and signup activity",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8a35191-d85d-4474-a790-aa4b5655fb0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.565,
        "y": 0.5
      },
      "kind": "list",
      "text": "Upsell: Prompt existing users to upgrade to premium plans, additional licenses and add-ons, and new product experiences such as Dash",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c339b641-c3eb-4992-b185-2f2938d796e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.368,
        "x": 0.048,
        "y": 0.09
      },
      "kind": "title",
      "text": "Growth Drivers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3a3e53d-23b2-4999-a88c-d5ce61c4b1bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.25,
        "x": 0.048,
        "y": 0.17
      },
      "kind": "title",
      "text": "File, Sync, and Share",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "851c6a52-bbf4-4e62-9a39-5a0d968bf2b4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "AARRR-funnel",
      "slug": null,
      "matchId": "c54cd5cf-7498-4bfe-983d-f5bde009b580",
      "evidence": "The slide lists Activate, Convert, Upsell, and Retain as growth drivers.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}