{
  "docId": "019dd923-5efe-75c0-8e00-575259974d8e",
  "docSlug": "f13a1bfde1bf7b23",
  "documentTitle": "2024 11 Investor Day",
  "authorId": "DocuSign",
  "authorName": "Dayforce",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 89,
  "pageCount": 100,
  "prevPage": 88,
  "nextPage": 90,
  "slideType": "business_case",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a simple additive logic flow to explain the path to attractive LTV/CAC ratios.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "process_diagram",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8e00-575259974d8e/89",
  "deckHref": "/decks/019dd923-5efe-75c0-8e00-575259974d8e",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8e00-575259974d8e.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8e00-575259974d8e#slide-89",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Sales & Marketing efficiency allows for profitable growth",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-6678-7768-85a6-f2b7f9f2bd7d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.538,
        "w": 0.405,
        "x": 0.513,
        "y": 0.249
      },
      "kind": "list",
      "text": "Efficient sales and marketing motion\nStrong gross retention rates of 97%+ implies customer life over 10 years\nHigh cloud recurring gross margin nearing 80%\nLTV to CAC Ratios that are very attractive",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3521bf4-4049-4f30-8d53-718c1d4b3551",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.244,
        "w": 0.244,
        "x": 0.133,
        "y": 0.428
      },
      "kind": "metric",
      "text": "$1.34",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31ad400d-7831-41d8-af77-4f426f7b94b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "S&M Cost per dollar of new Dayforce Recurring Revenue: $1.34",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-6678-7768-85a6-f4812a1b4c5e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.158,
        "x": 0.176,
        "y": 0.505
      },
      "kind": "paragraph",
      "text": "3 Year Average S&M Cost per dollar of new Dayforce Recurring Revenue",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9c9e6ee-730f-4ac9-9ae6-da061716e8f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.475,
        "x": 0.08,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Avg. cost per new dollar of Dayforce recurring revenue: Sales & marketing expense, net of share-based compensation divided by change in Dayforce recurring revenue, excluding float, for the full years 2022, 2023, and 2024E",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d46a39e5-da24-4f51-a114-f4206a52d172",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.48,
        "x": 0.26,
        "y": 0.12
      },
      "kind": "title",
      "text": "Sales & Marketing efficiency allows for profitable growth",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea08140b-95cc-4505-aeb4-937592cc4fa1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.58,
        "x": 0.21,
        "y": 0.07
      },
      "kind": "title",
      "text": "Multiple profit levers to drive $1B FCF",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "971906f4-ed3e-4b94-bf9f-35208b834a5f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "causal-chain",
      "slug": null,
      "matchId": "619d2338-2e17-4198-8bf2-893bd7dd1153",
      "evidence": "The slide uses a series of additive steps to explain the outcome of attractive LTV/CAC ratios.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 100,
      "from": 31,
      "beatId": "4970f84c-7af4-4413-8b54-b90dcfd4f15e",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The document concludes with a call to action, encouraging investors to support Dayforce's growth strategy.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}