{
  "docId": "019dd923-5efe-75c0-8dff-f352d2d0d8e3",
  "docSlug": "06aff31cca1b6ee9",
  "documentTitle": "2024 Q4 Investor Presentation",
  "authorId": "Coursera",
  "authorName": "Coursera",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 30,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "market_landscape",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a 'platform leverage' framework to illustrate how shared infrastructure supports diverse market segments.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "icon_grid",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-f352d2d0d8e3/11",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-f352d2d0d8e3",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-f352d2d0d8e3.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-f352d2d0d8e3#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Investments benefit from multiple channels of distribution and broad applications.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-6674-7777-8010-759285da206d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Platform Leverage Model",
      "attrs": null,
      "subkind": "value-chain",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed317fc0-0eba-4e21-b636-bc5249199053",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.25,
        "y": 0.35
      },
      "kind": "metric",
      "text": "168m Registered Learners",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54446e84-c211-463a-8167-65c0751bcd4c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.45,
        "y": 0.35
      },
      "kind": "metric",
      "text": "1,612 Paid Enterprise Customers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93ca5169-dc41-4dd7-bbf2-6c15129985d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.65,
        "y": 0.35
      },
      "kind": "metric",
      "text": "26,700 Degrees Students",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99539f57-c4d8-4710-851f-13f739f18f9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.15,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Coursera data as of December 31, 2024.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "307f5bed-9d38-4eb9-b011-0584ed95efdd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.035,
        "y": 0.18
      },
      "kind": "subtitle",
      "text": "Investments benefit from multiple channels of distribution and broad applications",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0102fd17-ceda-41fc-ab96-b66188721c86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.035,
        "y": 0.08
      },
      "kind": "title",
      "text": "Segments are served by a unified, scalable platform",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65d5bd8b-5572-49fc-bdf5-cea7f8f001cb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "Platform Leverage Model",
      "slug": null,
      "matchId": "fc1834a8-29bd-4d8e-9f74-6b6d37316854",
      "evidence": "Visual depiction of shared infrastructure supporting multiple market segments",
      "confidence": 0.85
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 10,
      "beatId": "7d069a07-ce55-48de-b88a-09d92ade947f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The presentation presents Coursera's solution, including its lifelong learning ecosystem and high-quality content.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "9ed15ff6-8f2a-414e-ad16-275d2fe51210",
      "evidence": "The presentation uses the Golden Circle framework to communicate its value proposition.",
      "position": 0,
      "objective": "What is Coursera's value proposition?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}