{
  "docId": "019dd923-5efe-75c0-8dff-dde54545c5ba",
  "docSlug": "92b80b4c1a08c8a8",
  "documentTitle": "2025 Investor Day",
  "authorId": "Cloudflare",
  "authorName": "Cloudflare",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 78,
  "pageCount": 117,
  "prevPage": 77,
  "nextPage": 79,
  "slideType": "initiative_list",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-dde54545c5ba/78",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-dde54545c5ba",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-dde54545c5ba.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-dde54545c5ba#slide-78",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.94,
        "x": 0.03,
        "y": 0.215
      },
      "kind": "callout",
      "text": "Scale and enhance our go-to-market to take us to $5B and beyond",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b01f5c14-b8b2-4d29-a30d-d60efcafca5f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.28,
        "y": 0.33
      },
      "kind": "list",
      "text": "Align to Customers' Digital Imperatives: Deliver solution/sales play combinations to AEs to address customers' digital initiatives. Communicate the value of Cloudflare's platform significantly more than any combination of competitive point products.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a61d104-83c5-4bbc-b939-c6a5756f3a0f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.05,
        "y": 0.33
      },
      "kind": "list",
      "text": "Accelerate AE Momentum: Continue to improve sales productivity and attainment levels. Increase hiring in our sales organization — with a focus on enterprise account executives with proven track records.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8bec5a2c-21a8-49ac-9a8d-f048399e4dd1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.75,
        "y": 0.33
      },
      "kind": "list",
      "text": "Win with Partners First: Deepen investments in GSI, service provider, and MSSP partners. Global partnerships to drive Cloudflare into multi-million-dollar deals.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aad4d3c2-217b-4ed3-988a-a180ee844626",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.52,
        "y": 0.33
      },
      "kind": "list",
      "text": "Launch Developer Speed Boat: Establish developer-centrics Speed Boat for cross-functional coordination. Connect grassroots interest with strategic sellers to land large deals at targeted accounts.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8a1fd66-1be6-4002-baa5-a025990c4691",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue: $5B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-611f-7478-a43a-aece650e1156",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.03,
        "y": 0.12
      },
      "kind": "title",
      "text": "Action items for 2025",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a59bd5af-52b4-42c5-9102-1ebdfbfea671",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Goal Gradient Effect",
      "slug": "goal-gradient-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "f9ad75e9-2f05-47ba-bf53-56507d8fa6b9",
      "evidence": "Scale and enhance our go-to-market to take us to $5B and beyond",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}