{
  "docId": "019dd923-5efe-75c0-8dff-dde54545c5ba",
  "docSlug": "92b80b4c1a08c8a8",
  "documentTitle": "2025 Investor Day",
  "authorId": "Cloudflare",
  "authorName": "Cloudflare",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 103,
  "pageCount": 117,
  "prevPage": 102,
  "nextPage": 104,
  "slideType": "kpi_dashboard",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 30,
  "notes": "The slide uses a 'land-and-expand' narrative to justify platform adoption metrics.",
  "elementsJson": [
    "pie_chart",
    "bar_chart_stacked",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-dde54545c5ba/103",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-dde54545c5ba",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-dde54545c5ba.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-dde54545c5ba#slide-103",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.23,
        "x": 0.74,
        "y": 0.21
      },
      "kind": "callout",
      "text": "Our success in driving platform adoption is evidenced by the consistently increasing amount spent with Cloudflare in higher product attach rate cohorts.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aec5e869-b453-439b-9a73-7fbd1a802038",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.34,
        "x": 0.38,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Revenue Contribution by Product Attach Rate Cohorts ($M)",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a8cbbd2-7498-4e5e-938b-53a4ce43e396",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.34,
        "x": 0.03,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Annualized Recurring Revenue by Product SKU",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb5146eb-7d35-4f41-96c7-30878d7e68bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue contribution by product attach rate",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-611f-7478-a43b-d48f2c84f8bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.68,
        "x": 0.03,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Note: Annualized Recurring Revenue by Product SKU as of December 31, 2024 for contracted customers. Revenue contribution by product attach rate cohorts is as of the fourth quarter of each respective year. See the Appendix for how we define Annualized Recurring Revenue (ARR) and contracted customers.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad9914b1-be2a-4f44-86c6-1de4cba90ea2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.03,
        "y": 0.11
      },
      "kind": "title",
      "text": "Land-and-expand strategy fueled by...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09d0f682-2047-4de8-b4e5-f6a363b60d40",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.27,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "#5: INCREASING PLATFORM ADOPTION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fcab0711-5b24-4a4f-a29a-895169bd4c25",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "land-and-expand",
      "slug": null,
      "matchId": "24fbde4f-2cf0-4941-b9e7-65475d2ef2ee",
      "evidence": "Title explicitly mentions 'Land-and-expand strategy'",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 105,
      "from": 97,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "f0f320df-1341-40cb-83a1-a6046843b94f",
      "evidence": "The deck presents Cloudflare's growth metrics and pipeline growth",
      "position": 1,
      "objective": "Showcase Cloudflare's growth and traction",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}