{
  "docId": "019dd923-5efe-75c0-8dff-c7d90bf60841",
  "docSlug": "ec5b01a90f07a281",
  "documentTitle": "2023 Q4 Investor Presentation",
  "authorId": "Cloudflare",
  "authorName": "Cloudflare",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 37,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "kpi_dashboard",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-c7d90bf60841/11",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-c7d90bf60841",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-c7d90bf60841.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-c7d90bf60841#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "disclaimer",
      "text": "Cyber threats blocked per day is average over the three months ended December 31, 2023. All other figures are as of the three months ended December 31, 2023. See Appendix for “Paying Customers” and “Large Customers” definitions.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27798696-8f70-4ca1-b8ef-54edcd881740",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.52,
        "y": 0.35
      },
      "kind": "metric",
      "text": ">60% Of Revenue from Large Customers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4dd529f8-772d-42c4-b52b-8f90323ff1ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.75,
        "y": 0.35
      },
      "kind": "metric",
      "text": "48% Of Revenue from Outside of the U.S.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b494255-274b-44f4-b6f6-462fe08f09af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.28,
        "y": 0.35
      },
      "kind": "metric",
      "text": "189K+ Total Paying Customers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a20b94c5-9d8e-40f5-beca-ce4acde41db1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "metric",
      "text": "~182B Cyber Threats Blocked per Day",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2186538-1e2a-49e2-8f4d-eb106184ddb7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Cyber Threats Blocked per Day: ~182B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-6121-7565-9d09-f3b4d0d4aa2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "We Operate at Massive Scale",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d9f9de1-3c8e-4bd2-8314-986db603dfba",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 8,
      "beatId": "99c13dd0-ea34-4461-bc75-0d10dbc3672f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Cloudflare's Integrated Global Cloud Platform and Flexible, Scalable, & Efficient Serverless Architecture",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 11,
      "name": "Anchor",
      "slug": "18-anchor",
      "bestFor": "Pricing discussions, negotiation, budget requests",
      "matchId": "62828b0c-dcfc-494d-b8b2-34b751c23434",
      "evidence": "We Operate at Massive Scale",
      "position": 1,
      "objective": "Anchor for Cloudflare's business",
      "structure": "The Extreme Option (The Anchor) -> The Flaws of the Extreme -> The Balanced Proposal",
      "confidence": 0.6,
      "description": "Set a high reference point to make your actual proposal seem reasonable and attractive"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}