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  "documentTitle": "2024 Investor Day",
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      "text": "Retail & Consumer Goods: $3.1B TAM (19% of TAM). Simplify and enrich eCommerce use cases, BrazeAI integration, Shopify integration, CPG/Beauty growth, Events, MACH Alliance.",
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      "text": "Travel & Hospitality: $2.0B TAM (12% of TAM). Hospitality brands (Fontainebleau, Asiana Airlines, EasyJet), partner sales motion (CACI, Deloitte), marketing investments.",
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      "text": "Financial Services: $2.3B TAM (14% of TAM). Fintech presence (Intuit, MoneySmart, TurboTax, Venmo), retail bank opportunity, data security/compliance, events/editorial.",
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      "text": "*Based on our estimates of 2024 TAM",
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      "text": "Focus on Three Key Industries",
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