{
  "docId": "019dd923-5efe-75c0-8dff-a80400241d2f",
  "docSlug": "bf7cd70e10095d45",
  "documentTitle": "2024 Investor Day",
  "authorId": "Braze",
  "authorName": "Braze",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 13,
  "pageCount": 125,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a central persona (Paulo) surrounded by various UI mockups (SMS, push notifications, app interfaces) to demonstrate a hyper-personalized customer journey.",
  "elementsJson": [
    "photo",
    "screenshot",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-a80400241d2f/13",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-a80400241d2f",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-a80400241d2f.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-a80400241d2f#slide-13",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.5,
        "x": 0.25,
        "y": 0
      },
      "kind": "image",
      "text": "Central persona of a man wearing headphones",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd9a2246-b463-48c8-82e8-6331522a6f71",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.298,
        "x": 0.682,
        "y": 0.66
      },
      "kind": "image",
      "text": "Calorie Rocket app notification",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a44b04c-19f4-406e-b963-22276539465f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.29,
        "x": 0.795,
        "y": 0.535
      },
      "kind": "image",
      "text": "AI Image Generation interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36262823-fd4a-441a-9e17-8c2f9bc0dd36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.375,
        "w": 0.275,
        "x": 0.239,
        "y": 0.615
      },
      "kind": "image",
      "text": "MelodySphere travel notification",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e9af2fb-2a12-438a-ae5a-cc025973225a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.26,
        "x": 0.723,
        "y": 0.025
      },
      "kind": "image",
      "text": "Welcome to Vegas push notification",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "455c7100-738d-467c-a13e-765f48f685af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.3,
        "x": 0.158,
        "y": 0.017
      },
      "kind": "image",
      "text": "Pyrite Financial chat interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63d9f7fc-efb4-44ed-a625-e81089d2556f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.26,
        "x": 0.673,
        "y": 0.305
      },
      "kind": "image",
      "text": "Gym session push notification",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f294426a-dcb8-4f7d-b996-62d68fa962b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.27,
        "w": 0.16,
        "x": 0.045,
        "y": 0.55
      },
      "kind": "list",
      "text": "Upon Voyage SMS conversation flow",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01e1c3f0-75de-4a87-bf68-e22addd6ca6e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "284c03fc-65c0-4120-8fbd-980d94b3fe64",
      "evidence": "image/photo: Central persona of a man wearing headphones; image/screenshot: Welcome to Vegas push notification; ...",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "81a1d115-bc10-4434-a753-b7506e1ba993",
      "evidence": "Visual mapping of touchpoints around a central persona",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 15,
      "from": 11,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "53856c6e-90f2-49f0-beb8-ec7b8b9c5f5c",
      "evidence": "The timeline and transitions explain the evolution of the marketing landscape.",
      "position": 0,
      "objective": "Explain how Braze's platform helps marketers achieve their goals.",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}