{
  "docId": "019dd923-5efe-75c0-8dff-839bc4c21835",
  "docSlug": "f2eef158040e668c",
  "documentTitle": "2022 Q2 Investor Presentation",
  "authorId": "Block",
  "authorName": "Block",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 22,
  "pageCount": 68,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "kpi_dashboard",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 100,
  "notes": "The chart illustrates the compounding effect of customer cohorts over time.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-839bc4c21835/22",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-839bc4c21835",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-839bc4c21835.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-839bc4c21835#slide-22",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Positive gross profit retention for each annual cohort from 2012 to 2021",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-611c-72f2-9afd-209a998691ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.75,
        "x": 0.03,
        "y": 0.35
      },
      "kind": "chart",
      "text": null,
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6da4447e-b068-4922-97df-ac3f8c2265a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.95,
        "x": 0.03,
        "y": 0.85
      },
      "kind": "disclaimer",
      "text": "For definition of Square \"gross profit retention\" please see Appendix. Each of our quarterly and annual cohorts had exhibited positive overall retention on aggregate from their date of onboarding through December 31, 2021.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f475b36-728f-4221-b806-ca89d170e75f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.12,
        "x": 0.83,
        "y": 0.33
      },
      "kind": "legend",
      "text": "2021 Cohort through Pre-2012 Cohort",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a70829f2-e93e-4368-80ef-8b90a662d1a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Gross Profit",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-611c-72f2-9afd-268da63cfa76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.03,
        "y": 0.27
      },
      "kind": "paragraph",
      "text": "Positive gross profit retention for each annual cohort from 2012 to 2021",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4baeeb7d-6bdf-46bb-bf80-067e74aecbfc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.03,
        "y": 0.12
      },
      "kind": "title",
      "text": "Positive dollar-based retention has led to recurring revenue streams",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5830c603-37c8-45a1-b683-f10cf44e881f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.03,
        "y": 0.23
      },
      "kind": "title",
      "text": "Gross Profit by Cohort",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f630879-cb2f-4bab-80d8-661a2f235f84",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 17,
      "beatId": "6f36e8c0-0a0d-4c64-96b3-fd3cde1679d0",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The document presents the company's solution and approach to driving growth and profitability.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 17,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "dbb45967-682e-4aa1-8e76-b7839f750629",
      "evidence": "The document presents the company's solution and approach to driving growth and profitability.",
      "position": 1,
      "objective": "Why is the company's solution effective?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}