{
  "docId": "019dd923-5efe-75c0-8dff-7d74f251eb9f",
  "docSlug": "5850d5aa5299d427",
  "documentTitle": "2022 Investor Day Square",
  "authorId": "Block",
  "authorName": "Square",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 33,
  "pageCount": 77,
  "prevPage": 32,
  "nextPage": 34,
  "slideType": "initiative_list",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a collage of product screenshots and lifestyle photography to illustrate the 'Grow Upmarket' initiative.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo",
    "other"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-7d74f251eb9f/33",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-7d74f251eb9f",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-7d74f251eb9f.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-7d74f251eb9f#slide-33",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Serving larger retailers, restaurants, and service businesses",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5bec-767a-866d-646350849cab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.52,
        "x": 0.45,
        "y": 0.08
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31a3cbdb-5db6-4d94-9cba-4a43a64d6249",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.22,
        "x": 0.42,
        "y": 0.35
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6afcb7fc-a547-42d8-a06b-7c00b0750361",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.15,
        "y": 0.58
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f832018-c96c-43c4-a098-d7bb0db10465",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.26,
        "y": 0.36
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ccf0a4a-e38c-4863-9ee7-b75c2ea1e648",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.66,
        "y": 0.49
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c864d787-d511-4a1b-92a2-652a774e415c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.15,
        "x": 0.04,
        "y": 0.48
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6bee5d7-de47-4332-9b2a-9fc540a7e2c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.22,
        "x": 0.42,
        "y": 0.76
      },
      "kind": "other",
      "text": "Festival Shirt, In Stock, Large, SKU M-0004LP 00000095849",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c16a4de-c690-4130-97af-03493e3b0d27",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.06,
        "y": 0.16
      },
      "kind": "paragraph",
      "text": "Serving larger retailers, restaurants, and service businesses",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52bc78e5-a805-48c5-b879-ff2a438f47cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.06,
        "y": 0.08
      },
      "kind": "title",
      "text": "Grow Upmarket",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bee2885c-3ce2-45ab-a333-8ca103fa4ef2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 77,
      "from": 7,
      "beatId": "b1c6205c-7d90-4961-b466-a72295203010",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Slides 7-77 present Square's platform approach, growth strategy, and results",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}