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  "documentTitle": "2022 Investor Day Cash App",
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      "kind": "paragraph",
      "text": "AFTERPAY ACTIVE CONSUMER IS DEFINED AS HAVING TRANSACTED AT LEAST ONCE IN LAST 12 MONTHS.",
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      "text": "ACQUISITION MARKETING SPEND OR ACQUISITION COST, INCLUDES PAID MARKETING, REFERRALS AND INCENTIVES, BRAND AWARENESS AND SOCIAL MARKETING EXPENSES FOR A GIVEN PERIOD, AND EXCLUDES PEER-TO-PEER PROCESSING AND RISK LOSS.",
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      "text": "CUMULATIVE GROSS PROFIT NET OF PEER-TO-PEER EXPENSES IS EQUAL TO THE CUMULATIVE GROSS PROFIT FOR A RESPECTIVE COHORT, EXCLUDING PEER-TO-PEER PROCESSING COSTS AND PEER-TO-PEER RISK LOSS.",
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      "text": "A TRANSACTING ACTIVE OR ACTIVE IS A CASH APP ACCOUNT THAT HAS AT LEAST ONE FINANCIAL TRANSACTION USING ANY PRODUCT OR SERVICE WITHIN CASH APP DURING THE SPECIFIED PERIOD. A TRANSACTING ACTIVE FOR A SPECIFIC CASH APP PRODUCT HAS AT LEAST ONE FINANCIAL TRANSACTION USING THAT PRODUCT DURING THE SPECIFIED PERIOD AND IS REFERRED TO AS AN ACTIVE. CERTAIN OF THESE ACCOUNTS MAY SHARE AN ALIAS IDENTIFIER WITH ONE OR MORE OTHER TRANSACTING ACTIVE ACCOUNTS. THIS COULD REPRESENT, AMONG OTHER THINGS, ONE CUSTOMER WITH MULTIPLE ACCOUNTS OR MULTIPLE CUSTOMERS SHARING ONE ALIAS IDENTIFIER (FOR EXAMPLE, FAMILIES).",
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