{
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  "docSlug": "d4b3b052566143d8",
  "documentTitle": "2022 Investor Day Cash App",
  "authorId": "Block",
  "authorName": "Cash App",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 53,
  "pageCount": 81,
  "prevPage": 52,
  "nextPage": 54,
  "slideType": "data_table",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "The chart illustrates the incremental value of product adoption, using P2P Only as the baseline (1.0x).",
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  "metadataConfidence": 1,
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  "slideHref": "/slides/019dd923-5efe-75c0-8dff-7bb77cfe7426/53",
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  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-7bb77cfe7426.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-7bb77cfe7426#slide-53",
  "components": [
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      "kind": "chart",
      "text": "Bar chart showing multipliers: P2P Only (1.0x), Stock Trading (1.9x), Cash App Card (2.2x), Taxes (2.4x), Borrow (4.4x), Direct Deposit (6.5x)",
      "attrs": null,
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      "kind": "disclaimer",
      "text": "REPRESENTS MONTHLY ACTIVES IN MARCH 2022 AND TOTAL INFLOWS FOR Q1 2022, EXCEPT FOR CASH APP TAXES ACTIVES WHERE WE USED QUARTERLY ACTIVES IN Q1 2022 BECAUSE IT IS AN ANNUAL USE CASE. INFLOWS PER ACTIVE FOR THE SPECIFIC PRODUCT ARE CALCULATED AS THE AVERAGE QUARTERLY TOTAL INFLOWS FOR THAT PRODUCT ACTIVE. ACTIVES CAN SPAN MULTIPLE PRODUCT CATEGORIES.",
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      "kind": "metric",
      "text": "Inflows Multiplier: 6.5X",
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      },
      "kind": "title",
      "text": "Inflows Multiplier by Product Active",
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  "arcBeats": [],
  "loops": [
    {
      "to": 54,
      "from": 44,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "d74c9d3b-43bc-4290-a5f1-7e948d43980c",
      "evidence": "The presentation uses before-and-after examples to demonstrate the impact of Cash App's services on user behavior.",
      "position": 1,
      "objective": "To show the impact of Cash App's services on user behavior",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.6,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
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