{
  "docId": "019dd923-5efe-75c0-8dff-7bb77cfe7426",
  "docSlug": "d4b3b052566143d8",
  "documentTitle": "2022 Investor Day Cash App",
  "authorId": "Block",
  "authorName": "Cash App",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 52,
  "pageCount": 81,
  "prevPage": 51,
  "nextPage": 53,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Includes a screenshot of the mobile app interface and a legal disclaimer.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "paragraph",
    "screenshot",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-7bb77cfe7426/52",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-7bb77cfe7426",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-7bb77cfe7426.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-7bb77cfe7426#slide-52",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "4 Million actives traded or held stock in March 2022.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8f6e-7367-8571-75028e7d970d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.03,
        "y": 0.76
      },
      "kind": "disclaimer",
      "text": "IN MARCH 2022, THERE WERE 4 MILLION ACTIVES WHO TRADED OR HELD STOCK. BROKERAGE SERVICES PROVIDED BY CASH APP INVESTING LLC, MEMBER FINRA/ SIPC, SUBSIDIARY OF BLOCK, INC. INVESTING INVOLVES RISK; YOU MAY LOSE MONEY.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d61f4d5-bdd6-48aa-bf1b-139f695ab8c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.4,
        "x": 0.5,
        "y": 0.1
      },
      "kind": "image",
      "text": "Cash App Investing UI",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5964ecb-ba60-404d-89cf-61a29468b0c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.11,
        "y": 0.43
      },
      "kind": "metric",
      "text": "4 Million",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a98142b4-9b1a-4473-9ee2-5603edfdac71",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Actives traded or held stock: 4 Million",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8f6e-7367-8571-7b4c16e44cd4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.35,
        "x": 0.11,
        "y": 0.51
      },
      "kind": "paragraph",
      "text": "ACTIVES TRADED OR HELD STOCK IN MARCH 2022",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ace4f7ed-9b55-4c1d-89b4-6f189e60eeab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.22,
        "x": 0.11,
        "y": 0.28
      },
      "kind": "title",
      "text": "Stocks",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6fb8dc2f-d315-40e5-9a59-fc3c5eca896d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 54,
      "from": 44,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "d74c9d3b-43bc-4290-a5f1-7e948d43980c",
      "evidence": "The presentation uses before-and-after examples to demonstrate the impact of Cash App's services on user behavior.",
      "position": 1,
      "objective": "To show the impact of Cash App's services on user behavior",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.6,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}