{
  "docId": "019dd923-5efe-75c0-8dff-7bb77cfe7426",
  "docSlug": "d4b3b052566143d8",
  "documentTitle": "2022 Investor Day Cash App",
  "authorId": "Block",
  "authorName": "Cash App",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 50,
  "pageCount": 81,
  "prevPage": 49,
  "nextPage": 51,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "Includes a screenshot of the mobile app interface for setting up direct deposit.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "screenshot",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-7bb77cfe7426/50",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-7bb77cfe7426",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-7bb77cfe7426.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-7bb77cfe7426#slide-50",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In March 2022, there were 1.5 million direct deposit monthly actives.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-611c-72f2-9afa-c94816b6c707",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.845,
        "w": 0.391,
        "x": 0.506,
        "y": 0.102
      },
      "kind": "image",
      "text": "Mobile app interface showing direct deposit setup",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "79235808-cb17-4841-ae85-b68272157dbe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.064,
        "w": 0.275,
        "x": 0.109,
        "y": 0.543
      },
      "kind": "metric",
      "text": "1.5 Million MONTHLY ACTIVES",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91969bfa-ae7f-4892-8530-e658e22370ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Monthly Actives: 1.5 Million",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-611c-72f2-9afa-cf2cec3d5fe5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.014,
        "w": 0.43,
        "x": 0.03,
        "y": 0.881
      },
      "kind": "paragraph",
      "text": "IN MARCH 2022, THERE WERE 1.5 MILLION DIRECT DEPOSIT MONTHLY ACTIVES.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c41b11f-e3d2-478f-be9a-f39c28bc2913",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.358,
        "x": 0.109,
        "y": 0.288
      },
      "kind": "title",
      "text": "Direct Deposit",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41a05b73-24b4-424a-945b-cec42e4f600d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 54,
      "from": 44,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "d74c9d3b-43bc-4290-a5f1-7e948d43980c",
      "evidence": "The presentation uses before-and-after examples to demonstrate the impact of Cash App's services on user behavior.",
      "position": 1,
      "objective": "To show the impact of Cash App's services on user behavior",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.6,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}