{
  "docId": "019dd923-5efe-75c0-8dff-7bb77cfe7426",
  "docSlug": "d4b3b052566143d8",
  "documentTitle": "2022 Investor Day Cash App",
  "authorId": "Block",
  "authorName": "Cash App",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 81,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "thesis_headline",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a minimalist line-art illustration of a hand holding a card and a hand holding a phone.",
  "elementsJson": [
    "headline_text",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-7bb77cfe7426/5",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-7bb77cfe7426",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-7bb77cfe7426.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-7bb77cfe7426#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.55,
        "x": 0.4,
        "y": 0.15
      },
      "kind": "image",
      "text": "Line art illustration of hands holding a card and a smartphone",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b2806e7-20e6-403e-8475-82d0f410eb17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "WE WANTED TO LET ANYONE SEND MONEY USING THE TOOLS ALREADY IN THEIR POCKET",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8637b7d4-82f8-44d4-b288-c77f934b80e1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "4d5893cb-144f-4b9e-adf2-8aeac840d819",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Attention",
      "beatSlug": "aida-attention",
      "evidence": "The initial slides grab the audience's attention with a clear thesis headline and a compelling vision for Cash App.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}