{
  "docId": "019dd923-5efe-75c0-8dff-7bb77cfe7426",
  "docSlug": "d4b3b052566143d8",
  "documentTitle": "2022 Investor Day Cash App",
  "authorId": "Block",
  "authorName": "Cash App",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 46,
  "pageCount": 81,
  "prevPage": 45,
  "nextPage": 47,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a series of mobile app screenshots to demonstrate product functionality.",
  "elementsJson": [
    "screenshot",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-7bb77cfe7426/46",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-7bb77cfe7426",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-7bb77cfe7426.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-7bb77cfe7426#slide-46",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.18,
        "x": 0.41,
        "y": 0.165
      },
      "kind": "image",
      "text": "Stock Gifting interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68dea565-1f16-4eb8-9a96-29b9031a8f3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.18,
        "x": 0.6,
        "y": 0.165
      },
      "kind": "image",
      "text": "Family accounts interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84f182a9-1c98-4c39-a206-b31583b2981d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.18,
        "x": 0.79,
        "y": 0.165
      },
      "kind": "image",
      "text": "Activity and Reactions interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b5a2c16-eca4-4ce2-b73e-90ca5c3dca7c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.18,
        "x": 0.03,
        "y": 0.165
      },
      "kind": "image",
      "text": "P2P payment interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9140b05a-bc82-426f-b404-185622dfddeb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.18,
        "x": 0.22,
        "y": 0.165
      },
      "kind": "image",
      "text": "Bitcoin P2P interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7b783ab-322d-41e3-8a87-d4abf517369b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.18,
        "x": 0.03,
        "y": 0.835
      },
      "kind": "paragraph",
      "text": "P2P",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42ba6fbb-7c63-4820-92fb-28264c698b97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.18,
        "x": 0.6,
        "y": 0.835
      },
      "kind": "paragraph",
      "text": "Families",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5423a9ee-6ae9-48b8-9895-505832880fa0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.18,
        "x": 0.22,
        "y": 0.835
      },
      "kind": "paragraph",
      "text": "BTC P2P",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ff538ba-600b-4436-b472-90389ce9a3d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.18,
        "x": 0.79,
        "y": 0.835
      },
      "kind": "paragraph",
      "text": "Reactions",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9611229-e356-45a8-9782-9b18b133d678",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.18,
        "x": 0.41,
        "y": 0.835
      },
      "kind": "paragraph",
      "text": "Stock Gifting",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e7ecaf81-81c2-437b-9ada-971316e7e789",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 54,
      "from": 44,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "d74c9d3b-43bc-4290-a5f1-7e948d43980c",
      "evidence": "The presentation uses before-and-after examples to demonstrate the impact of Cash App's services on user behavior.",
      "position": 1,
      "objective": "To show the impact of Cash App's services on user behavior",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.6,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}