{
  "docId": "019dd923-5efe-75c0-8dff-7bb77cfe7426",
  "docSlug": "d4b3b052566143d8",
  "documentTitle": "2022 Investor Day Cash App",
  "authorId": "Block",
  "authorName": "Cash App",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 45,
  "pageCount": 81,
  "prevPage": 44,
  "nextPage": 46,
  "slideType": "kpi_dashboard",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a minimalist design to emphasize a single key performance metric related to network effects.",
  "elementsJson": [
    "big_number",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-7bb77cfe7426/45",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-7bb77cfe7426",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-7bb77cfe7426.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-7bb77cfe7426#slide-45",
  "components": [
    {
      "bbox": {
        "h": 0.058,
        "w": 0.312,
        "x": 0.108,
        "y": 0.498
      },
      "kind": "callout",
      "text": "PERCENTAGE POINT INCREASE IN RETENTION WHEN AN ACTIVE HAS A NETWORK OF 4+",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50a6f282-845e-48cb-98ec-d1ca27396280",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "31 PERCENTAGE POINT INCREASE IN RETENTION WHEN AN ACTIVE HAS A NETWORK OF 4+",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-611b-745f-b680-e99a87c3b225",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.94,
        "x": 0.03,
        "y": 0.84
      },
      "kind": "disclaimer",
      "text": "REPRESENTS RETENTION FROM CASH APP QUARTERLY ACTIVES FROM Q4 2021 TO Q1 2022. IMPROVEMENT IN RETENTION IS DEFINED BY AN ACTIVE WITH A NETWORK OF 1 COMPARED TO AN ACTIVE WITH A NETWORK OF 4+ OTHER ACCOUNTS. NETWORK IS DEFINED AS HOW MANY OTHER ACCOUNTS A QUARTERLY ACTIVE HAS TRANSACTED WITH DURING THE QUARTER.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0658cf5a-595f-48b7-9391-4a93939b7b21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.174,
        "w": 0.168,
        "x": 0.108,
        "y": 0.388
      },
      "kind": "metric",
      "text": "31",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c486d3d8-2f13-4493-8728-7450e31a4c1d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Retention: 31",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-611b-745f-b680-ec46a3b047aa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "network-effects-flywheel",
      "slug": null,
      "matchId": "28ebd55b-ae80-4621-bfbb-f65697d6de33",
      "evidence": "The slide explicitly links network size (4+ connections) to increased retention, a core component of network effects.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 54,
      "from": 44,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "d74c9d3b-43bc-4290-a5f1-7e948d43980c",
      "evidence": "The presentation uses before-and-after examples to demonstrate the impact of Cash App's services on user behavior.",
      "position": 1,
      "objective": "To show the impact of Cash App's services on user behavior",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.6,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}