{
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  "docSlug": "d4b3b052566143d8",
  "documentTitle": "2022 Investor Day Cash App",
  "authorId": "Block",
  "authorName": "Cash App",
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  "sourceTypeSlug": "strategy_consulting",
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  "orientation": "landscape",
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  "pageNumber": 30,
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  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "The chart uses a line graph to show growth over time, with icons representing specific product launches (Business Accounts, Instant Deposit, Bitcoin Trading, Stock Trading, Cash App Card, Direct Deposit, Borrow) mapped to the timeline.",
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      "kind": "chart",
      "text": "Gross Profit Per Active growth from $5 in Q4 2016 to $47 in Q4 2021",
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      "kind": "disclaimer",
      "text": "REPRESENTS GROSS PROFIT PER MONTHLY TRANSACTING ACTIVE FOR Q4 2016 THROUGH Q4 2021, ONLY INCLUDING THE FOURTH QUARTER FIGURES. GROSS PROFIT PER MONTHLY TRANSACTING ACTIVE IS CALCULATED BASED ON CASH APP ANNUALIZED GROSS PROFIT DURING A GIVEN QUARTER DIVIDED BY MONTHLY TRANSACTING ACTIVES FOR THE LAST MONTH OF THE QUARTER.",
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      "text": "Icons representing product launches: Business Accounts, Instant Deposit, Bitcoin Trading, Stock Trading, Borrow, Cash App Card, Direct Deposit",
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      "text": "Gross Profit Per Active: $47",
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      "kind": "title",
      "text": "Product Launches Have Been A Driver To Increase Gross Profit Per Active",
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  "loops": [
    {
      "to": 41,
      "from": 30,
      "name": "Logic Chain",
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      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
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      "evidence": "The presentation uses a logical chain of reasoning to explain Cash App's monetization strategy and growth.",
      "position": 0,
      "objective": "To demonstrate the logic behind Cash App's monetization strategy",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
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