{
  "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
  "docSlug": "070ba228d1f25d81",
  "documentTitle": "2025 05 Investor Deck",
  "authorId": "Bill",
  "authorName": "BILL",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 29,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "kpi_table",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/7",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "metric",
      "text": "B2B Payment Volume: $135T",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5beb-73c8-92a7-2a78949170bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.78
      },
      "kind": "source-note",
      "text": "1 Nonemployer Statistics, 2021 (Census); Small Business Administration, 2021 (Census). 2 McKinsey: Winning the SMB tech market in a challenging economy: 2021 SMB tech spending, 2023. 3 eMarketer: Cards, ACH, and FedNow will drive B2B payments growth, 2024 estimates, April 2024. 4 Nonemployer Statistics, 2019 (Census); Statistics of US Businesses, 2020 (Census); Government of Canada Key Small Business Statistics, 2021; Eurostat, 2021; Australian Bureau of Statistics, 2022; New Zealand Ministry of Business, Innovation, and Employment, 2022; UK Office for National Statistics, 2022. (Figure includes SMEs in US, CAN, EU, AUS, NZ, and the UK only). 5 Gartner Market Statistics Forecast: IT Spending by Employment Size: 2021-2027, Q1 2023. Includes Software and IT Services spend. 6 Mastercard, World Bank, IMF, and UBS estimates, 2021.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ebe53674-5673-43ca-b146-1dd52a8c7ae7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.9,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "table",
      "text": "Table showing U.S. and Global metrics for SMB count, software spend, and B2B payment volume.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3259a74a-0959-4746-87c2-30a351657286",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Our opportunity to create value in the SMB segment is significant",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64b63a3d-ecd0-4aa5-8ee6-ebb74e9d5694",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ed1-64f16dbc7459",
      "evidence": "Title 'Our opportunity to create value...is significant' states the so-what.",
      "confidence": 80
    },
    {
      "name": "Authority Bias",
      "slug": "authority-bias",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ed1-772baa7fac6f",
      "evidence": "Footnotes cite McKinsey, Census, Gartner, Mastercard, IMF.",
      "confidence": 65
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ed1-6e91406cfa9f",
      "evidence": "Specific $75B, $36T, $135T, 72M+ rather than vague 'huge market'.",
      "confidence": 75
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ed1-73d07053e50e",
      "evidence": "Two-row table (US then Global) with body-sized numbers.",
      "confidence": 75
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ed1-6acb29f79877",
      "evidence": "Massive '$135T' figure dwarfs surrounding numbers.",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "019dd95a-07a7-7579-bd67-49d2137f9bb7",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Three SMB pain points then $135T global opportunity.",
      "position": 2,
      "confidence": 82,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 7,
      "from": 7,
      "beatId": "019dd95a-07a7-7579-bd67-60779a3d0a66",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-why-now",
      "evidence": "$135T B2B payment volume table.",
      "position": 3,
      "confidence": 55,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 6,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "019dd95a-08f8-7619-ac2f-bb403f74d4f4",
      "evidence": "Page 6 names the universal SMB problem; page 7 reveals the $135T global TAM.",
      "position": 2,
      "objective": "Frame SMB back-office pain as a $135T opportunity",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 78,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}