{
  "docId": "019dd923-5efe-75c0-8dff-6de9337c02d5",
  "docSlug": "070ba228d1f25d81",
  "documentTitle": "2025 05 Investor Deck",
  "authorId": "Bill",
  "authorName": "BILL",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 12,
  "pageCount": 29,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "pyramid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-6de9337c02d5/12",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-6de9337c02d5#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.5,
        "x": 0.25,
        "y": 0.3
      },
      "kind": "framework",
      "text": "Pyramid diagram showing market segments",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "735218a1-f952-4e61-ab14-473236720ce1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.65,
        "y": 0.35
      },
      "kind": "list",
      "text": "ERP, Point Solutions, Paper, Excel",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "008a1317-1805-4a30-8187-4f4527462f3b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "Enterprise, Mid-Market, SMB, Micro Businesses",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "abf26fec-826c-4156-aeff-6d03521d598e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Our target segments",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "71e95a03-e099-4f7e-86df-e39124bb64b5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ed1-b2191b9761d5",
      "evidence": "Title 'Our target segments' labels the segmentation.",
      "confidence": 75
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ed1-c11f0afacd0e",
      "evidence": "ERP vs Excel/Paper labels visualize the tooling gap.",
      "confidence": 65
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ed1-b7e5e90af25f",
      "evidence": "Pyramid metaphor for market tiers.",
      "confidence": 75
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ed1-b815c7ebd6dc",
      "evidence": "Orange band highlights SMB+Micro tiers as BILL's target.",
      "confidence": 78
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ed1-bfdf913a302c",
      "evidence": "Orange tiers contrast greyed Enterprise/Mid-Market top.",
      "confidence": 70
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "5723584f-d4d1-4899-8e97-e21b07511a35",
      "evidence": "Pyramid visual used to categorize market segments by size/type",
      "confidence": 1
    },
    {
      "name": "Market Segmentation Pyramid",
      "slug": null,
      "matchId": "019dd95a-1d21-7467-a469-64fcacec1269",
      "evidence": "Pyramid with Enterprise/Mid-Market/SMB/Micro tiers and current-tools axis.",
      "confidence": 85
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 11,
      "beatId": "019dd95a-07a7-7579-bd67-533fd24a9de7",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Partners, segment pyramid, why-we-win pillars, network flywheel, growth drivers.",
      "position": 4,
      "confidence": 82,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 11,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-08f8-7619-ac2f-c10ed3b2d7a0",
      "evidence": "Trusted partner logos then Enterprise/Mid-Market/SMB/Micro pyramid with current tools per tier.",
      "position": 4,
      "objective": "Show channel partners and target market segments",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 68,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}