{
  "docId": "019dd923-5efe-75c0-8dff-64b80c171cb7",
  "docSlug": "4c37e126aa86d83b",
  "documentTitle": "2024 11 Investor Deck",
  "authorId": "Bill",
  "authorName": "BILL",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 29,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "executive_summary",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a 2x2 grid layout with alternating text and imagery to present the company's identity and mission.",
  "elementsJson": [
    "headline_text",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-64b80c171cb7/3",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-64b80c171cb7",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-64b80c171cb7.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-64b80c171cb7#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our mission: Make it simple to connect and do business.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5beb-73c8-92aa-f5fa0c3ee862",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.5,
        "x": 0,
        "y": 0.5
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8df8cf46-88e5-4ffe-96cc-6de6866ad398",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.5,
        "x": 0.5,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa819ea0-79e4-4161-85ce-2ea452ea39da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Who we are: Champions of small and midsize businesses.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49ee762f-d044-4739-ac6e-f05daa03a1e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.53,
        "y": 0.58
      },
      "kind": "title",
      "text": "Our mission: Make it simple to connect and do business.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2fbb603-b6b6-4762-8d9b-2decddceb6c0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Mentor Model",
      "slug": "mentor-model",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019dd95a-1c1c-7608-8ecf-3fe4e00a7635",
      "evidence": "Positions BILL as champion/guide for SMB hero",
      "confidence": 60
    },
    {
      "name": "Core Message Extraction",
      "slug": "core-message-extraction",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ecf-318e28fcb873",
      "evidence": "Mission distilled: 'Make it simple to connect and do business'",
      "confidence": 75
    },
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ecf-36daa7cd22e0",
      "evidence": "Photos of SMB owners working with paper paired with mission",
      "confidence": 65
    },
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "4dc21365-f8c4-48f9-8fec-043408f57492",
      "evidence": "title/headline: Our mission: Make it simple to connect and do business.",
      "confidence": 0.9
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ecf-2c2100889942",
      "evidence": "'Champions of small and midsize businesses' framing",
      "confidence": 70
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ecf-3b7a290bb838",
      "evidence": "Two large lifestyle photos dominate the layout",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "019dd95a-07a7-7579-bd66-ec26ead1d4bc",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Who we are, mission, BILL at a glance KPIs",
      "position": 1,
      "confidence": 75,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "019dd95a-08f8-7619-ac2f-8ef7b2885881",
      "evidence": "Why (champions of SMBs/mission) -> How (essential platform) -> What (BILL at a glance KPIs)",
      "position": 1,
      "objective": "Establish identity and mission",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 60,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}