{
  "docId": "019dd923-5efe-75c0-8dff-56787433b7c5",
  "docSlug": "272860a8f12b0839",
  "documentTitle": "2023 11 Investor Deck",
  "authorId": "Bill",
  "authorName": "BILL",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 18,
  "pageCount": 30,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "business_case",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The slide uses a donut chart to represent revenue contribution percentages.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "donut_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-56787433b7c5/18",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-56787433b7c5",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-56787433b7c5.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-56787433b7c5#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.15,
        "y": 0.65
      },
      "kind": "chart",
      "text": "20%",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "082c9f22-89f0-48aa-b3e6-f029e3706d3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.75,
        "y": 0.65
      },
      "kind": "chart",
      "text": "13%",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a35c918-e000-4072-acf9-73670d4f56d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.45,
        "y": 0.65
      },
      "kind": "chart",
      "text": "66%",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1d9ba23-1f66-496a-b586-b91b946a6b92",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue composition: 66%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5beb-73c8-92a8-9c6ace9feac5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.55,
        "x": 0.05,
        "y": 0.19
      },
      "kind": "paragraph",
      "text": "CORE",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76367070-c774-49fd-8551-8279e639fa5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.65,
        "y": 0.19
      },
      "kind": "paragraph",
      "text": "FLOAT",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc6e31da-8e88-4c7e-a6e2-c4486cc681a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.08,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "* Does not add to total due to rounding.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2da17494-52ae-4e7e-aca7-a5f7982038a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Our business model",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80c7f400-02dc-4541-9852-68e18db3f362",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ecb-ed8a0b8b3946",
      "evidence": "Three donut charts show revenue mix shares (20%/66%/13%)",
      "confidence": 78
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ecb-f10850bfd765",
      "evidence": "Parallel donuts for Subscription, Transaction, Float",
      "confidence": 80
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ecb-fb6e850f5694",
      "evidence": "Core cluster (Subscription+Transaction) framed left, Float separated right",
      "confidence": 65
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ecb-f655bf834bb3",
      "evidence": "Bold center percentages (20%, 66%, 13%) dominate the donuts",
      "confidence": 72
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 16,
      "beatId": "019dd95a-07a7-7579-bd66-3665d384a71a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "p.16 financial section divider, p.17 financial profile, p.18 Core/Float revenue mix",
      "position": 7,
      "confidence": 78,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 21,
      "from": 17,
      "beatId": "019dd95a-07a7-7579-bd66-4a91bd6f0427",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "p.17-21 quantitative financial substantiation",
      "position": 4,
      "confidence": 62,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 17,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-08f8-7619-ac2f-4b1f4729c9e0",
      "evidence": "p.17 KPI dashboard, p.18 revenue mix, p.19 65%/33% growth, p.20 adoption, p.21 72% CAGR — pattern of acceleration",
      "position": 3,
      "objective": "Multiple financial metrics confirming the growth pattern",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 75,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}