{
  "docId": "019dd923-5efe-75c0-8dff-4e7427ae1058",
  "docSlug": "a302a7767a11fe80",
  "documentTitle": "2022 05 Investor Deck",
  "authorId": "Bill",
  "authorName": "Bill.com",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 9,
  "pageCount": 23,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a product screenshot to demonstrate the value proposition of the Divvy platform.",
  "elementsJson": [
    "headline_text",
    "screenshot",
    "bullet_list",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-4e7427ae1058/9",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-4e7427ae1058",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-4e7427ae1058.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-4e7427ae1058#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.07,
        "w": 0.62,
        "x": 0.19,
        "y": 0.86
      },
      "kind": "callout",
      "text": "Provides Visibility, Control, and Insight for Card Spend",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ace4646-0ad2-4151-b0ff-3822ee2053c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.56,
        "x": 0.07,
        "y": 0.185
      },
      "kind": "image",
      "text": "Divvy platform interface showing budget snapshot, roster, and mobile app view",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04e5b03a-b449-4c32-be78-3f79ef976d7a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.28,
        "x": 0.68,
        "y": 0.2
      },
      "kind": "list",
      "text": "Modern cloud-based spend management solution\nSoftware-powered smart corporate cards\nEmpowers businesses to spend smarter, better manage their budgets and cash flows\nSignificantly expands our market opportunity by approximately $23B in the U.S.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0d494a8-3f98-4def-8f7f-5421370e7419",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $23B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8f6d-7270-a7a8-9c54e3460e58",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Market opportunity estimated by multiplying one-third of Divvy's June 2021 average revenue per user (ARPU) by 6M SMBs in the U.S.. Divvy's ARPU calculated by multiplying June 2021 revenue of $10.3 million by twelve and then dividing by Divvy's 10.7k spending businesses in June 2021.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "653f2f4e-2bed-48f1-80bd-53d7b940cc98",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Elegant Solution For Corporate Card Spend",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94566228-6363-4682-b4a2-eea2b8a767d9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ec9-462acc92edde",
      "evidence": "'Elegant Solution For Corporate Card Spend' opinionated headline",
      "confidence": 70
    },
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ec9-53eb9f885185",
      "evidence": "Word 'Elegant' editorializes the product",
      "confidence": 60
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ec9-4a7af4b9a329",
      "evidence": "Product UI screenshot + Divvy card visual",
      "confidence": 85
    },
    {
      "name": "Singularity Effect",
      "slug": "singularity-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ec9-4d35ff59e01b",
      "evidence": "Specific Marketing-team budget example with named individuals",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 8,
      "beatId": "019dd95a-07a7-7579-bd65-b988ebfbcf7d",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Platform diagram, Card, AR, target segments pyramid",
      "position": 3,
      "confidence": 78,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 10,
      "from": 8,
      "beatId": "019dd95a-07a7-7579-bd65-cf11567cf5fa",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product",
      "beatSlug": "sequoia-pitch-why-now",
      "evidence": "Platform, Card, AR product pages",
      "position": 3,
      "confidence": 55,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 8,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019dd95a-08f8-7619-ac2f-24ae89f52a73",
      "evidence": "p.8 big picture (whole network) -> p.9 spend card detail -> p.10 AR detail -> p.11 specific market segments.",
      "position": 3,
      "objective": "Zoom from platform overview into product modules and target segments",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 65,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}