{
  "docId": "019dd923-5efe-75c0-8dff-4e7427ae1058",
  "docSlug": "a302a7767a11fe80",
  "documentTitle": "2022 05 Investor Deck",
  "authorId": "Bill",
  "authorName": "Bill.com",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 23,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a network-like background to visually represent the chaotic and disconnected nature of the described back-office processes.",
  "elementsJson": [
    "headline_text",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-4e7427ae1058/6",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-4e7427ae1058",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-4e7427ae1058.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-4e7427ae1058#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "image",
      "text": "Four main pain points: Manual and Cumbersome, Inaccurate and Error-Prone, Lack of Visibility and Data, Paper-Based and Not Secure",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "760b2104-e111-4532-91da-85f2dfb3a2c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.8,
        "x": 0.1,
        "y": 0.055
      },
      "kind": "list",
      "text": "Specific pain point questions: What is this invoice for?, Have we been paid?, This is the wrong amount, Is this within budget?, Can I pay this later?, Your check is in the mail",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fea0540a-2ef4-4f86-885c-66e1d13f2447",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.06,
        "y": 0.06
      },
      "kind": "title",
      "text": "The Financial Back Office Is Not Pretty",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4c41ab6-0840-41d5-ba40-4facfedbf367",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019dd95a-1c1c-7608-8ec9-10426b19e0a6",
      "evidence": "Problem-agitate slide listing four pain themes + frustrated quotes",
      "confidence": 75
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ec8-ff9dc38f1e6a",
      "evidence": "'The Financial Back Office Is Not Pretty' is opinionated, not topic",
      "confidence": 85
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ec9-0522c49ba8ff",
      "evidence": "Verbatim frustration quotes: 'What is this invoice for?', 'Have we been paid?'",
      "confidence": 90
    },
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ec9-09aacf8b35f3",
      "evidence": "Frustration speech bubbles humanize the pain",
      "confidence": 75
    },
    {
      "name": "Gestalt Principles",
      "slug": "gestalt-principles",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ec9-0fafec302eb5",
      "evidence": "Four pain themes grouped in circles, quotes scattered around",
      "confidence": 70
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1c1c-7608-8ec9-00d8bf5fd90e",
      "evidence": "Hourglass, warning triangle, document, broken pen icons",
      "confidence": 85
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "019dd95a-07a7-7579-bd65-b767b3508c96",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Back office is broken; market opportunity quantified at $125T",
      "position": 2,
      "confidence": 78,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 6,
      "from": 6,
      "beatId": "019dd95a-07a7-7579-bd65-c49645158206",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Financial Back Office Is Not Pretty pain framing",
      "position": 1,
      "confidence": 55,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 6,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019dd95a-08f8-7619-ac2f-2154d2ced7f8",
      "evidence": "p.6 paints the painful current world (manual, error-prone, paper) -> p.7 quantifies the addressable opportunity ($125T global).",
      "position": 2,
      "objective": "Contrast broken status quo with size of the prize",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 65,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}