{
  "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
  "docSlug": "dd05edc0227f631b",
  "documentTitle": "2025 03 Summit Investor Meeting",
  "authorId": "Adobe",
  "authorName": "Adobe",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 96,
  "pageCount": 109,
  "prevPage": 95,
  "nextPage": 97,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "Includes footnotes for data sources.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "bullet_list",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/96",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-96",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.55,
        "x": 0.05,
        "y": 0.52
      },
      "kind": "image",
      "text": "Collage of product interface screenshots",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "faa4f278-3a17-4b25-a4de-09be5961ed28",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.6,
        "y": 0.3
      },
      "kind": "list",
      "text": "Massive seat-based opportunity: Web and mobile offerings, Firefly App, CC Apps, Tiered subscriptions, International expansion",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22c4a712-f1e1-4eff-a30c-4aecc504db3b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.6,
        "y": 0.6
      },
      "kind": "list",
      "text": "Massive enterprise opportunity: GenStudio, Firefly Services, CCE, AEP & Apps, Agent/Orchestration pricing, Cross-sell/upsell, Partner ecosystem, International expansion",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34563686-2843-4477-9b4e-3ab4d1295aab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.06,
        "y": 0.25
      },
      "kind": "metric",
      "text": ">1B Generations monthly",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76409246-e50d-4c9c-8efa-59f3b577554a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.18,
        "y": 0.25
      },
      "kind": "metric",
      "text": "~50M Creative Web and Mobile MAU",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "865283df-f77d-4aa3-a190-d2b2d21dd74b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.3,
        "y": 0.25
      },
      "kind": "metric",
      "text": ">250 Accounts with $5M+ ARR",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4dc52a4-62a3-4b8a-9282-2768e71d167f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.42,
        "y": 0.25
      },
      "kind": "metric",
      "text": ">100% YoY growth of joint Creative & Marketing deals",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4525c91-bc77-46ea-84a2-8dddd505f251",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "YoY growth of joint Creative & Marketing deals: >100%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5be9-7345-acda-eace3e298d65",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "1 Firefly monthly generations for July 2024 to February 2025; 2 Free and Paid MAU, Q1 FY25; 3 Enterprise deals including both Creative Cloud and Experience Cloud as of FY24; 4 Enterprise accounts include all Digital Experience and Creative Cloud enterprise and corporate customers as of FY24.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6485be6e-b9e2-466b-b1e4-399d17d151b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Creative & Marketing Professionals: Accelerating growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ddeb3b95-f18f-4ddf-ba1d-9b61d7d92cad",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1a13-73b8-b32c-8f9bd3908b93",
      "evidence": "'Creative & Marketing Professionals: Accelerating growth' >100% stat.",
      "confidence": 80
    },
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "85ac886c-7abb-47c0-8797-23e63d5dc2a8",
      "evidence": ">100% YoY growth of joint Creative & Marketing deals",
      "confidence": 0.9
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "fc6ae627-c609-4b0c-8259-fdf9c682a5e6",
      "evidence": "list/bullet: Massive enterprise opportunity..., list/bullet: Massive seat-based opportunity...",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 101,
      "from": 83,
      "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
      "position": 5,
      "confidence": 82,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 101,
      "from": 83,
      "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": "triple-take-the-action-now-what",
      "evidence": "Growth agenda, monetization, $30B target",
      "position": 3,
      "confidence": 55,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 97,
      "from": 92,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-08f8-7619-ac2b-080f6bd72a82",
      "evidence": "Symmetric two-segment financial pages: p92-94 Business Pros & Consumers, p95-97 Creative & Marketing Professionals.",
      "position": 10,
      "objective": "Compare growth and proof points across the two customer-group segments",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 82,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}