{
  "docId": "019dd923-5efe-75c0-8dff-47abbe6ec3f4",
  "docSlug": "dd05edc0227f631b",
  "documentTitle": "2025 03 Summit Investor Meeting",
  "authorId": "Adobe",
  "authorName": "Adobe",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 91,
  "pageCount": 109,
  "prevPage": 90,
  "nextPage": 92,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses two donut charts to visualize customer and route-to-market splits, alongside key business metrics.",
  "elementsJson": [
    "headline_text",
    "donut_chart",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-47abbe6ec3f4/91",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-47abbe6ec3f4#slide-91",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.1,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Customer Group FY24",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ee2dda1-dede-43c3-bc60-aec9e1647abe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.35,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Routes to Market FY24",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "684ee601-81b4-4404-ae88-5817b68c539d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.65,
        "y": 0.5
      },
      "kind": "list",
      "text": "~750M Digital Media MAU; >50% Web and mobile as percentage of MAU; ~22,000 Enterprise customers; >100% YoY growth of joint Creative & Marketing deals",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d3e7094-2e70-4b88-8d7f-35f99ae4d3de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.65,
        "y": 0.3
      },
      "kind": "metric",
      "text": "$20.4B FY24 subscription revenue",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46d17162-3d5b-46b1-8f8a-1dbbfd213039",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "FY24 subscription revenue: $20.4B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5be8-779b-bc1f-744694646e38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Digital Media and Digital Experience subscription revenue by customer group and route to market; Average Digital Media MAU for December 2024 and January 2025; Enterprise customers include all Digital Experience and Creative Cloud enterprise and corporate customers as of FY24; Enterprise deals including both Creative Cloud and Experience Cloud as of FY24.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "229db90c-5e40-4153-9af6-cac3b2015c0d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Adobe's Customer Groups: Breadth of opportunity",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87554f70-896e-4537-b3f3-31fcf567b226",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "3d513c6f-5d47-45b6-b31c-a7a312a7feea",
      "evidence": "chart/donut: Routes to Market FY24, chart/donut: Customer Group FY24",
      "confidence": 0.5
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1a13-73b8-b32c-6cc33a6fecb9",
      "evidence": "'Adobe's Customer Groups: Breadth of opportunity' anchored by $20.4B.",
      "confidence": 75
    },
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "bda8e823-522e-495e-a769-085d3eaabff0",
      "evidence": "Adobe's Customer Groups: Breadth of opportunity",
      "confidence": 0.7
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1a13-73b8-b32c-71c6257cdd6e",
      "evidence": "Two donut charts split FY24 revenue by group and route.",
      "confidence": 70
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "65cf3b04-8f7d-49ad-b6df-0b3423d10cbd",
      "evidence": "Decomposition of customer groups and routes to market",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 101,
      "from": 83,
      "beatId": "019dd95a-07a7-7579-bd61-d12ddb68f831",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "Growth agenda, customer-group financials, AI monetization, path to $30B",
      "position": 5,
      "confidence": 82,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 101,
      "from": 83,
      "beatId": "019dd95a-07a7-7579-bd61-df404f82877c",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": "triple-take-the-action-now-what",
      "evidence": "Growth agenda, monetization, $30B target",
      "position": 3,
      "confidence": 55,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 91,
      "from": 84,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-08f8-7619-ac2b-0407f899c19f",
      "evidence": "p84-86 aggregate financial profile, p88-91 split same revenue base into Creativity/Productivity vs Creative & Marketing groups.",
      "position": 9,
      "objective": "Reveal financial profile then split it across customer groups",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 80,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}