{
  "docId": "019dd923-5efe-75c0-8dff-3b9dfc2be12b",
  "docSlug": "f56f32b40aaa03f3",
  "documentTitle": "2024 Q4 Investor Presentation",
  "authorId": "Zillow",
  "authorName": "Zillow Group",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 26,
  "pageCount": 41,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "other",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a circular flywheel diagram to represent the network effects of a two-sided marketplace.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "process_diagram",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-3b9dfc2be12b/26",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-3b9dfc2be12b",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-3b9dfc2be12b.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-3b9dfc2be12b#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.35,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Rentals Marketplace",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "321a20c2-02be-4e50-8e38-d5105818faf1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.68,
        "y": 0.65
      },
      "kind": "list",
      "text": "Largest consumer audience with ~31M monthly unique visitors",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f41f92d-c853-4464-ac3e-da796c3629ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.12,
        "y": 0.26
      },
      "kind": "list",
      "text": "High-quality traffic and leads to property managers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6bd5ff3d-8820-44c9-97f2-a2258dfe5cb3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.12,
        "y": 0.65
      },
      "kind": "list",
      "text": "Focus on consumer experience drives #1 preference among renters",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e03af16-06f2-4265-a033-2f163897ba63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.68,
        "y": 0.26
      },
      "kind": "list",
      "text": "Large coverage of rental listings across longtail and multifamily, with 1.9M active rental listings",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78105ba8-7ce5-4af2-b781-57e97c6bac93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "monthly unique visitors: 31M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8810-7350-b9ff-91cb221fffdb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.05,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "1. Zillow Group internal data and estimates\n2. Zillow Group internal data and estimates as of Dec. 31, 2024\n3. Average monthly unique visitors on Zillow Rentals for January 2024 - December 2024, estimated using Comscore data",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5bebe833-5d11-4207-b7d5-11a20832c077",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "subtitle",
      "text": "Building the most comprehensive set of rental listings to serve all renters and property managers",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02eeebc3-f5c7-46a2-ab96-35f51788bf06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Our Solution: The Two-Sided Rentals Marketplace",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1fc0193a-2e84-48dc-8af5-5cd419cd7712",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "4f1edd1c-ec9a-4eb1-9f61-cd6bbe86a645",
      "evidence": "Circular diagram showing reinforcing feedback loops between traffic and listings",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 26,
      "from": 25,
      "beatId": "eb4a913b-06a5-47a3-a3b0-fa8dda8ceba5",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The document highlights the customer problem of a fragmented rentals marketplace.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}