{
  "docId": "019dd923-5efe-75c0-8dff-2889e38c0004",
  "docSlug": "54bb1a5f2af3cfd2",
  "documentTitle": "2026 Capital Markets Day",
  "authorId": "Storebrand",
  "authorName": "Gjensidige",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 56,
  "pageCount": 103,
  "prevPage": 55,
  "nextPage": 57,
  "slideType": "strategic_options",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": "The slide uses a three-column layout to contrast market context, internal capabilities, and future strategic direction.",
  "elementsJson": [
    "headline_text",
    "pie_chart",
    "big_number",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-2889e38c0004/56",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-2889e38c0004",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-2889e38c0004.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-2889e38c0004#slide-56",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The Danish market has 98% small businesses, 0-49 employees.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-832d-736c-a651-4651dd2d6ec2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.08,
        "y": 0.52
      },
      "kind": "chart",
      "text": "98% market share",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45629203-19d2-43ae-b0fc-5b68deb2f589",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.55,
        "y": 0.52
      },
      "kind": "chart",
      "text": "Portfolio split by product line",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c54e5b8-c863-4d91-a750-2debf40e67aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.3,
        "y": 0.52
      },
      "kind": "chart",
      "text": "Distribution split: 40% own, 60% brokered",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0925ab9-46a0-4eca-b7f1-c901ccbbef61",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.18,
        "x": 0.78,
        "y": 0.36
      },
      "kind": "list",
      "text": "Strategic levers; Short-term growth focus in mid-market; Building in-house distribution for the future; Strengthening portfolio diversification",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dcd1acd0-7da2-42e5-b446-7ca0c36e8de6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "SME market share: 98%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-832d-736c-a651-49c90c2dec20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.08,
        "y": 0.275
      },
      "kind": "paragraph",
      "text": "Market structure",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5183c112-ea35-4b17-a7c0-fab31fd615b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.78,
        "y": 0.275
      },
      "kind": "paragraph",
      "text": "Moving forward",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "777d85aa-3115-4603-bdbd-06f8d1347a97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.22,
        "x": 0.05,
        "y": 0.37
      },
      "kind": "paragraph",
      "text": "The Danish market has 98% small businesses, 0-49 employees",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81741b82-25b9-46c2-bfb9-60c23714313a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.45,
        "y": 0.275
      },
      "kind": "paragraph",
      "text": "Gjensidige fundamentals",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96dd7517-08e4-465b-b560-5948a610e90c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.03,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "1) Referring to Gjensidige's definition of enterprise segments. SME are businesses with 0-99 employees; 2) Enterprise market split 2023; 3) Premium-based, 2025; 4) Split based on insurance revenue 2025",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "912d68a2-ed5e-4983-be23-07dc16e3c528",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.036,
        "y": 0.088
      },
      "kind": "title",
      "text": "Drive profitable growth in Denmark's SME segment",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c223bd7-c6d2-4889-adee-106cc4cab54d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019debea-38e7-713b-af48-20cc38830844",
      "evidence": "Insight title: drive growth in DK SME",
      "confidence": 78
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debea-390e-75ca-b843-f32917fd436a",
      "evidence": "Parallel layout to p.55 (NO equivalent)",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 87,
      "from": 14,
      "beatId": "019debea-23dd-7189-b026-274c893bb5e6",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "Four EVP segments: Tech, Private, Commercial, Claims with strategy + roadmaps",
      "position": 3,
      "confidence": 88,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 87,
      "from": 11,
      "beatId": "019debea-24a3-735e-89ac-450f5c688a74",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Raise targets and lay out four strategy tracks",
      "position": 2,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 58,
      "from": 54,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "019debea-26af-71f4-84d2-75a026e3e120",
      "evidence": "CORE mnemonic; three options: Norway #1, DK SME, Life-Health",
      "position": 12,
      "objective": "CORE framework + segment strategy split",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 78,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}