{
  "docId": "019dd923-5efe-75c0-8dff-2889e38c0004",
  "docSlug": "54bb1a5f2af3cfd2",
  "documentTitle": "2026 Capital Markets Day",
  "authorId": "Storebrand",
  "authorName": "Gjensidige",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 46,
  "pageCount": 103,
  "prevPage": 45,
  "nextPage": 47,
  "slideType": "impact_sizing",
  "function": "quantify_impact",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "photo",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-2889e38c0004/46",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-2889e38c0004",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-2889e38c0004.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-2889e38c0004#slide-46",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Using advanced data analytics, AI, and real-time insights to tailor communication with customer across all touchpoints, increasing customer satisfaction and securing profitable growth",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d9f3-716a-8f87-0de7c8b4051a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.26,
        "w": 0.28,
        "x": 0.663,
        "y": 0.403
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08cde33a-895c-41af-92d3-99401a7f6e09",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.26,
        "w": 0.28,
        "x": 0.037,
        "y": 0.403
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "444ec425-1271-4606-9627-fe4790ef4516",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.26,
        "w": 0.28,
        "x": 0.35,
        "y": 0.403
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2bb657d-cf16-455a-a885-fa9661be307a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.28,
        "x": 0.663,
        "y": 0.695
      },
      "kind": "list",
      "text": "Personalised and context-aware communication increases customer engagement and hit-rate",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45ad35ae-eb93-4e5d-ab1e-0168c8205e81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.28,
        "x": 0.037,
        "y": 0.695
      },
      "kind": "list",
      "text": "Real-time activity signals are detected - preference, channel and profile data utilised to identify customer needs",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6365b441-170f-4b09-a984-a8b61b922282",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.28,
        "x": 0.35,
        "y": 0.695
      },
      "kind": "list",
      "text": "Personalised and relevant content automatically delivered in preferred channels at the right time",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a227573a-f43e-42fb-bea1-839fb9870cdc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.12,
        "x": 0.36,
        "y": 0.83
      },
      "kind": "metric",
      "text": "From 2% to 100%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23053717-8fd7-44b5-9ef2-e7a099b15f4e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.68,
        "y": 0.85
      },
      "kind": "metric",
      "text": "+50%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bcbed08d-0f24-4d28-b313-3dee7e02150f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "metric",
      "text": "+40%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc9f352a-11b1-443f-a16e-4488e715cd10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Hit-rate: +50%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d9f3-716a-8f87-13ba398bc2f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.037,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "1) Amount of customer that respond to or buy personalised offers",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e1281da-0eb4-4c00-a291-98033019c8ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.925,
        "x": 0.037,
        "y": 0.245
      },
      "kind": "subtitle",
      "text": "Using advanced data analytics, AI, and real-time insights to tailor communication with customer across all touchpoints, increasing customer satisfaction and securing profitable growth",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63567152-f37d-4731-aa2e-0858ca489c1e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.085,
        "w": 0.715,
        "x": 0.037,
        "y": 0.095
      },
      "kind": "title",
      "text": "Hyperpersonalisation enables even more relevant and proactive customer interaction",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78f4f874-274c-403f-8c9d-08a75d5ac54a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019debea-361e-71dc-9670-fbd572e9cbc5",
      "evidence": "Hyperpersonalisation action title",
      "confidence": 80
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debea-3645-7738-b088-d2c3b2942d16",
      "evidence": "+40% standout metric",
      "confidence": 72
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 87,
      "from": 14,
      "beatId": "019debea-23dd-7189-b026-274c893bb5e6",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "Four EVP segments: Tech, Private, Commercial, Claims with strategy + roadmaps",
      "position": 3,
      "confidence": 88,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 87,
      "from": 11,
      "beatId": "019debea-24a3-735e-89ac-450f5c688a74",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Raise targets and lay out four strategy tracks",
      "position": 2,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 47,
      "from": 43,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "019debea-2638-73b1-8872-c788888b1473",
      "evidence": "Sankey 100% human -> 50% automated; +40% hyperpersonalisation; 2028 ambitions",
      "position": 9,
      "objective": "Enhance operations: human-only -> 50% AI automation",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 82,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}