{
  "docId": "019dd923-5efe-75c0-8dff-1d4dc0c0abfb",
  "docSlug": "d662fc26fcd3802e",
  "documentTitle": "2025 Q2 Shareholder Deck",
  "authorId": "Spotify",
  "authorName": "Spotify",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 15,
  "pageCount": 37,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "kpi_dashboard",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 20,
  "notes": "The chart shows a stacked bar chart of MAU regional distribution from Q2'21 to Q2'25.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bullet_list",
    "bar_chart_100pct",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-1d4dc0c0abfb/15",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-1d4dc0c0abfb",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-1d4dc0c0abfb.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-1d4dc0c0abfb#slide-15",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Total MAUs grew 11% Y/Y to 696 million, up from 678 million last quarter and 7M above our guidance.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-832b-73b4-83bc-ce8ca207c3e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.4,
        "x": 0.55,
        "y": 0.1
      },
      "kind": "chart",
      "text": "Stacked bar chart showing regional MAU distribution over time",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e7918360-7e9b-438d-b3c8-bcb8d4bedef4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.38
      },
      "kind": "list",
      "text": "Y/Y growth across all regions, with outperformance led by Rest of World, Latin America and Europe\nSuccessful marketing campaigns in select developing markets\nFavorable shifts in competitor dynamics",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee1858cf-b7c6-4ce3-81c9-dd83972e54e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "MAUs: 696 million",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-832b-73b4-83bc-d28d9e17f684",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Total MAUs grew 11% Y/Y to 696 million, up from 678 million last quarter and 7M above our guidance. Quarterly performance reflected:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb5bc828-fac7-46f4-94be-149d893075ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Monthly Active Users (MAUs)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8d77668-b98a-4d10-bd4e-08b495d9bbfa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019debd2-6c86-7079-83b3-e5a7b14e6efd",
      "evidence": "Callout: Total MAUs grew 11% Y/Y to 696 million 7M above guidance",
      "confidence": 80
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debd2-6ca7-718f-93cb-7ead6edb3ba8",
      "evidence": "Each region segment annotated with % share on stacked bars",
      "confidence": 75
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debd2-6cca-728c-8bee-84b7bcb7f6fc",
      "evidence": "Distinct colors per region across 5 quarters",
      "confidence": 65
    }
  ],
  "frameworks": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": null,
      "matchId": "019debd2-6f89-7786-8807-74b79399a811",
      "evidence": "Stacked bar by region Europe NA LatAm RoW",
      "confidence": 60
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 14,
      "beatId": "019debd2-6841-73df-9c0f-d4d48c669907",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "User growth and product ecosystem strengthening",
      "position": 2,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 15,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019debd2-68c9-715c-944d-5c3c05fcb6aa",
      "evidence": "MAUs (696M) shown first, then Premium Subscribers (276M) as subset; both with regional decomposition.",
      "position": 3,
      "objective": "Zoom from total MAUs into Premium subscriber subset",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 65,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}