{
  "docId": "019dd923-5efe-75c0-8dff-131d076ef728",
  "docSlug": "a15f735abfb5f6b2",
  "documentTitle": "2024 Q3 Shareholder Deck",
  "authorId": "Spotify",
  "authorName": "Spotify",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 18,
  "pageCount": 34,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "screenshot",
    "paragraph",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-131d076ef728/18",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-131d076ef728",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-131d076ef728.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-131d076ef728#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.28,
        "x": 0.35,
        "y": 0.24
      },
      "kind": "image",
      "text": "Audiobooks on Spotify graphic",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da42b777-7c8f-4fec-95bc-c8dd7c4dd418",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.28,
        "x": 0.66,
        "y": 0.24
      },
      "kind": "image",
      "text": "Vodcast series promo image",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84d941e0-1d02-4c3d-83f8-c5cbd24ef80b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.28,
        "x": 0.05,
        "y": 0.247
      },
      "kind": "image",
      "text": "Podcast comments interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "baec12f8-0261-4489-a3f8-567236defa82",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.66,
        "y": 0.72
      },
      "kind": "paragraph",
      "text": "Launched first-of-its-kind vodcast series “Countdown to” with Jelly Roll and mgk. This series offers fans an intimate, behind-the-scenes look at upcoming album releases, giving exclusive insights as the countdown to launch approaches.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4af34898-f271-4f71-9e5c-23a0e8b7e611",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.35,
        "y": 0.72
      },
      "kind": "paragraph",
      "text": "Celebrated our first anniversary of Audiobooks in Premium and expanded this offering into non-English speaking countries including France, Belgium, the Netherlands, and Luxembourg with access to 200,000+ titles.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c99f2a8d-af29-4bcc-bffe-fe900b14b732",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.05,
        "y": 0.72
      },
      "kind": "paragraph",
      "text": "Rolled out comments for podcasts, bringing interactivity into the podcast industry, enabling podcast creators to better connect with and grow their audiences.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e52bfd02-95d2-477c-ab57-91f70774a20a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "Growing User Experiences",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bec465f4-562b-4f99-bd12-432bf5ef635d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "The Rule of Three",
      "slug": "the-rule-of-three",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019debc5-9fee-7718-ab0b-76d27d8ddfd7",
      "evidence": "Three experience initiatives presented in parallel",
      "confidence": 75
    },
    {
      "name": "Chunking",
      "slug": "chunking",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019debc5-9fc5-75f1-a06e-67b61120436e",
      "evidence": "Three equal columns each pairing image with short copy",
      "confidence": 70
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debc5-9f9d-73f0-871b-9429f38958d3",
      "evidence": "Product imagery for podcasts, audiobooks and vodcast",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 9,
      "beatId": "019debc5-96da-77cf-9da5-a69c2c097315",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Drivers behind revenue, margin, opex, FCF, MAUs, subscribers, product expansion.",
      "position": 2,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 17,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019debc5-97b0-761d-8259-3e6cfb96771b",
      "evidence": "p17 lists 3 music feature launches, p18 lists 3 non-music experience launches — evidence of broad product motion.",
      "position": 4,
      "objective": "Demonstrate product expansion across music and non-music",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 55,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}