{
  "docId": "019dd923-5efe-75c0-8dff-0d7301147e8d",
  "docSlug": "f1daf205acb752f3",
  "documentTitle": "2024 Q2 Shareholder Deck",
  "authorId": "Spotify",
  "authorName": "Spotify",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 9,
  "pageCount": 35,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "kpi_dashboard",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "Slide displays two combo charts (bar + line) showing LTM revenue and associated metrics (ARPU and % of total revenue) for Spotify.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "bar_chart_vertical",
    "line_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dff-0d7301147e8d/9",
  "deckHref": "/decks/019dd923-5efe-75c0-8dff-0d7301147e8d",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dff-0d7301147e8d.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dff-0d7301147e8d#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Premium Revenue grew 21% Y/Y to €3,351 million (or 22% Y/Y constant currency*), reflecting subscriber growth of 12% Y/Y and a Premium ARPU increase of 8% Y/Y to €4.62.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-832d-736c-a648-f0c42108956e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.58,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Premium Revenue LTM chart",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30321b60-982b-47d6-acde-7714b4a7152a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.58,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Ad-Supported Revenue LTM chart",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6c8ad67-11f0-4188-9918-8270a844688a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Premium Revenue: €3,351 million",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-832d-736c-a648-f480060c4dd5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Improved Premium growth led by ARPU acceleration",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "091b5f4c-0903-4e52-8525-9feaef4dd7f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Premium Revenue grew 21% Y/Y to €3,351 million (or 22% Y/Y constant currency*), reflecting subscriber growth of 12% Y/Y and a Premium ARPU increase of 8% Y/Y to €4.62 (or up 10% Y/Y constant currency vs. 7% Y/Y in Q1'24).",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3cb35c14-57ec-4580-b333-5d619377bbfb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.51
      },
      "kind": "paragraph",
      "text": "Double-digit advertising growth",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43d377a2-dcfa-483c-a3bc-0004138687b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.05,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "Ad-Supported revenue grew 13% Y/Y (or 12% Y/Y constant currency*), reflecting double digit Y/Y growth across all regions. Music advertising growth was driven by gains in impressions sold and increased pricing.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f29e07e-7ee8-4f7a-b1ea-3ff5d490ea05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "* Constant Currency adjusted measures are non-IFRS measures. See \"Use of Non-IFRS Measures\" and \"Reconciliation of IFRS to Non-IFRS Results\" for additional information. ARPU means Premium Average Revenue per User. * Last Twelve Months (LTM) represents annual performance covering the preceding 12 months relative to the last day of the quarter.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76320885-8a41-40c6-9e64-bbf07f28e9ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.15,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Revenue",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df7313c6-5a44-4aa4-988b-5d82dba1d1fa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019debc0-ba47-70ff-9713-430e5090e81e",
      "evidence": "Action title 'Improved Premium growth led by ARPU acceleration' in blue",
      "confidence": 90
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debc0-ba9b-72be-8db2-0d3df0d7aed8",
      "evidence": "Bar+line combo charts with axis labels and series annotations",
      "confidence": 70
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debc0-bac4-73c8-a5e5-3ae6a14498c6",
      "evidence": "Green LTM bars and blue ARPU/ad-share lines distinguish series",
      "confidence": 70
    },
    {
      "name": "So What? Test",
      "slug": "so-what-test",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019debc0-ba71-7088-8ebf-2b8a90dcf3cd",
      "evidence": "Sub-title 'Double-digit advertising growth' answers so-what for ad section",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 3,
      "beatId": "019debc0-b697-73f1-a702-7528348db5a9",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Exec summary, financial deep-dive, MAU/subscriber metrics report what happened in Q2",
      "position": 1,
      "confidence": 72,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 15,
      "from": 7,
      "beatId": "019debc0-b78d-741e-97eb-db6ac2654f91",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "Financial summary, revenue, margin, opex, FCF and user metrics provide proof",
      "position": 4,
      "confidence": 45,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 7,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019debc0-b80d-70fa-a6fe-0c8d427d5a8f",
      "evidence": "p.7 big-picture KPI dashboard, p.8 three-pillar summary, then p.9-12 zoom into Revenue, Gross Margin, OpEx, FCF",
      "position": 2,
      "objective": "Walk from financial summary into each P&L and cash driver",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 80,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}