{
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  "docSlug": "f04eba46dc06524f",
  "documentTitle": "2022 Q2 Shareholder Deck",
  "authorId": "Spotify",
  "authorName": "Spotify",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 14,
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  "nextPage": 15,
  "slideType": "kpi_dashboard",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 20,
  "notes": "The chart shows the regional composition of MAUs over time from Q2'18 to Q2'22.",
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  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Total MAUs grew 19% Y/Y to 433 million, up from 422 million last quarter and above our guidance by 5 million.",
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      "kind": "chart",
      "text": "Regional MAU composition over time",
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        "y": 0.85
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      "kind": "legend",
      "text": "Rest of World, Latin America, North America, Europe",
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      },
      "kind": "list",
      "text": "Outperformance in India, Indonesia and The Philippines as a result of marketing campaigns and elevated OEM intake\nStrength in Europe largely due to higher reactivations\nY/Y growth in Gen Z audience in Latin America alongside new music releases",
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      "kind": "metric",
      "text": "MAUs: 433 million",
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      "subkind": "primary",
      "toolName": "Quantification",
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      "kind": "paragraph",
      "text": "Excluding the impact from our Russia exit and the service outage benefit we experienced in March (representing a collective 8 million Q1 MAU), we added 19 million MAUs in the quarter, our largest Q2 in history.",
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      "kind": "paragraph",
      "text": "Total MAUs grew 19% Y/Y to 433 million, up from 422 million last quarter and above our guidance by 5 million. Quarterly performance versus our guidance was impacted by:",
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      "kind": "title",
      "text": "Monthly Active Users (MAUs)",
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      "evidence": "Three bullet drivers chunk the regional commentary.",
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      "evidence": "Same regional-stacked-bar format used here and on p15.",
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      "evidence": "Both slides use stacked-bar regional segmentation (Europe / NA / LatAm / RoW).",
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      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
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