{
  "docId": "019dd923-5efe-75c0-8dfe-e973ba201506",
  "docSlug": "71a578a828f8a4e1",
  "documentTitle": "2024 Q4 Earnings Presentation",
  "authorId": "Pinterest",
  "authorName": "Pinterest",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 14,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "kpi_dashboard",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 24,
  "notes": "Includes a detailed methodology footnote regarding ARPU calculation.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dfe-e973ba201506/5",
  "deckHref": "/decks/019dd923-5efe-75c0-8dfe-e973ba201506",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dfe-e973ba201506.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dfe-e973ba201506#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.36,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Rest of World ARPU trend",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28db0921-5ac3-4cbb-8d6d-eb5a72fe6356",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.04,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Europe ARPU trend",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a331d14-2b24-492f-8ceb-cbdfe2f13791",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.36,
        "y": 0.17
      },
      "kind": "chart",
      "text": "US & Canada ARPU trend",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c0edd19-2ab4-41d7-9902-b1e9ab3a79d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.04,
        "y": 0.17
      },
      "kind": "chart",
      "text": "Global ARPU trend",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc92d10d-e2bc-48c0-a2f7-98b478f08c54",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.02,
        "y": 0.88
      },
      "kind": "disclaimer",
      "text": "Note: We measure monetization of our platform through our average revenue per user metric. We define ARPU as our total revenue in a given geography during a period divided by average MAUs...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "abec9873-8491-43d0-b1ad-8f65fb646c49",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.75,
        "y": 0.35
      },
      "kind": "metric",
      "text": "+12% US & Canada Y/Y",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c16ada8-6b66-4cd7-85a3-dd0c9e3ebcdf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.75,
        "y": 0.15
      },
      "kind": "metric",
      "text": "+6% Global Y/Y",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "902cfaa2-4924-4581-94c2-8707d3a3282b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.75,
        "y": 0.75
      },
      "kind": "metric",
      "text": "+24% Rest of World Y/Y",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9fce9a4f-52d5-451a-8a1b-fe136be9798b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.75,
        "y": 0.55
      },
      "kind": "metric",
      "text": "+12% Europe Y/Y",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5c3daf2-ce10-4229-ab06-c519f97bc904",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ARPU: +24%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7dab-745b-a22f-0e63675602c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.32,
        "x": 0.175,
        "y": 0.03
      },
      "kind": "title",
      "text": "Average revenue per user",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1bad862-e4c6-43d8-aa48-131e0ddb1130",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019deaad-e5ba-7641-9782-3ef16396aeba",
      "evidence": "bar charts chosen for ARPU comparison",
      "confidence": 75
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019deaad-e5e1-726b-a9ca-58af557bcdcd",
      "evidence": "each panel uses its region's color from p3 palette",
      "confidence": 80
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019deaad-e592-7146-9350-c1357de26c30",
      "evidence": "four mini bar charts: Global, US&Can, Europe, RoW",
      "confidence": 90
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019deaad-e60f-759b-96f6-8aec3e895462",
      "evidence": "right-rail Y/Y % bold and largest type",
      "confidence": 75
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019deaad-e638-74ac-9395-2ce2aded0b7c",
      "evidence": "right-rail callouts visually isolated",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 3,
      "beatId": "019deaad-e37d-77bd-964b-b5bd18f05d0c",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "p3-7 KPI dashboards plus p9-13 reconciliation tables — pure data parade",
      "position": 1,
      "confidence": 35,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 3,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019deaad-e3a7-71c0-8bb1-fe316a10e190",
      "evidence": "Revenue +18% (p3), MAU +11% (p4), ARPU +6% (p5), costs +10% (p6), EBITDA +28% (p7) — five evidence slides, all positive",
      "position": 1,
      "objective": "Stack five positive Y/Y proofs to imply a pattern of broad-based growth",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 65,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}