{
  "docId": "019dd923-5efe-75c0-8dfe-dfdb7caac0d5",
  "docSlug": "c40c8f7da0c3757a",
  "documentTitle": "2025 Q1 Earnings Presentation",
  "authorId": "Meta",
  "authorName": "Meta",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.767,
  "pageNumber": 13,
  "pageCount": 18,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 25,
  "notes": "The slide displays 5 separate bar charts, each with 5 data points representing quarterly YoY growth.",
  "elementsJson": [
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dfe-dfdb7caac0d5/13",
  "deckHref": "/decks/019dd923-5efe-75c0-8dfe-dfdb7caac0d5",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dfe-dfdb7caac0d5.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dfe-dfdb7caac0d5#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.69,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Europe",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17be2cae-81dc-40f5-a5a5-77d6b38a1343",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Asia-Pacific",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2cf36443-bff9-4adb-9679-8999101d60e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.37,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Rest of World",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81746508-923b-464f-ad0b-4d3c361af2c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.37,
        "y": 0.15
      },
      "kind": "chart",
      "text": "US & Canada",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa1469b7-f12e-4e81-9c2a-04abcdb243bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Worldwide",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd7590f4-0cdb-4d05-80a6-fc13f3cecd82",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Average Price Per Ad YoY % Change",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-78b4-77ff-991b-cca39e20fa22",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.86
      },
      "kind": "paragraph",
      "text": "Our average price per ad growth by user geography is geographically apportioned based on our estimation of the geographic location of our users when an ad impression is delivered.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f19ce575-7fa9-483a-b799-5fd9878cd987",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.04
      },
      "kind": "title",
      "text": "Average Price Per Ad YoY Percentage Change",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73aa5b65-f8be-48ff-8b6d-f26991779ea6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "ac565309-ae27-4498-9fb5-101b8715b56a",
      "evidence": "paragraph/paragraph: Our average price per ad growth by user geography is geographically apportioned...",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 10,
      "beatId": "9dfc6e4e-9fd4-4a06-b266-d84109d8a2eb",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck highlights Meta's key metrics, such as Family Daily Active People (DAP) and Average Revenue per Person (ARPP)",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 10,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "6c38a9bf-d289-4891-82e5-85a3269cda8b",
      "evidence": "The deck provides data on key metrics, such as DAP and ARPP, which reflect customer needs and behavior",
      "position": 2,
      "objective": "What are the needs and pain points of Meta's customers?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}