{
  "docId": "019dd923-5efe-75c0-8dfe-dfdb7caac0d5",
  "docSlug": "c40c8f7da0c3757a",
  "documentTitle": "2025 Q1 Earnings Presentation",
  "authorId": "Meta",
  "authorName": "Meta",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.767,
  "pageNumber": 11,
  "pageCount": 18,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "kpi_dashboard",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 9,
  "notes": "Includes a footnote defining the ARPP metric and noting the recast of prior periods.",
  "elementsJson": [
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5efe-75c0-8dfe-dfdb7caac0d5/11",
  "deckHref": "/decks/019dd923-5efe-75c0-8dfe-dfdb7caac0d5",
  "deckJsonHref": "/decks/019dd923-5efe-75c0-8dfe-dfdb7caac0d5.json",
  "deckAnchorHref": "/decks/019dd923-5efe-75c0-8dfe-dfdb7caac0d5#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Quarterly ARPP values from $9.47 to $14.25",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b82d7598-6a4e-4126-9c28-a5a7dc5a57c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "disclaimer",
      "text": "Beginning in the first quarter of 2024, we define average revenue per person (ARPP) as our FoA revenue during a given quarter, divided by the average of the number of DAP at the beginning and end of the quarter. We have recast ARPP in prior periods for comparative purposes.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f3871cd-0fe1-4de9-8559-0568b9192cbe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.85,
        "y": 0.03
      },
      "kind": "image",
      "text": "Meta logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "017a378a-7791-446d-bf55-a666f2255748",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ARPP: $12.36",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-78b4-77ff-991a-1715329972a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "title",
      "text": "Family Average Revenue per Person (ARPP)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e302bf4-b724-4e13-b93e-cf191814c0a9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 10,
      "beatId": "9dfc6e4e-9fd4-4a06-b266-d84109d8a2eb",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck highlights Meta's key metrics, such as Family Daily Active People (DAP) and Average Revenue per Person (ARPP)",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 10,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "6c38a9bf-d289-4891-82e5-85a3269cda8b",
      "evidence": "The deck provides data on key metrics, such as DAP and ARPP, which reflect customer needs and behavior",
      "position": 2,
      "objective": "What are the needs and pain points of Meta's customers?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}