{
  "docId": "019dd923-5e88-73ef-bd5e-738a3e1c0010",
  "docSlug": "2e47cadc76c6ec4a",
  "documentTitle": "2025 Capital Markets Day",
  "authorId": "Informa",
  "authorName": "Informa",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 23,
  "pageCount": 122,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "market_landscape",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "The slide uses a hub-and-spoke diagram to illustrate the 'Structural Growth Pillars' of the market.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "callout_box",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5e-738a3e1c0010/23",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5e-738a3e1c0010",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5e-738a3e1c0010.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5e-738a3e1c0010#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "callout",
      "text": "An attractive, scale international market with positive long-term growth characteristics",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b7ae765-f4f6-4d67-b885-4ec28c5e8ba1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.4,
        "x": 0.55,
        "y": 0.1
      },
      "kind": "diagram",
      "text": "Structural Growth Pillars: MICE as an economic strategy, B2B Specialisation, Supply Chain Refresh/Review, Rising Value of Face-to-Face, Business Travel Consolidates, AI Opportunity",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c7b0e4e-ed0e-407b-985f-b8a004f0a2d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "list",
      "text": "Structural Growth Market: $30bn+ annual market value, Global industry with local delivery, Long-term structural growth dynamics",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33fa11dd-12b3-47bd-8629-da90531f327d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "list",
      "text": "Fragmented Industry Structure: c.50% of market run by Trade Associations, 10%+ of market run by venue owner/operators, Top 10 independent operators constitute c.20% of market, Proliferation of entrepreneurial businesses",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8805e2d-6eea-4763-9787-fbd41b978d92",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market Value: $30bn+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-731e-745e-8955-ec3382c92423",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.55,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Globex Report (Stax), Custom Market Insights, Precision Business Insights, Company Estimates",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6047023-fc7c-4256-9887-98fb40ea8d92",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Market for B2B Live Events",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8a71b4f-6d1e-4813-b38d-2a290bbebf3a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "40922dc8-87eb-4f3a-8a44-a6d13f445d13",
      "evidence": "The diagram displays a central concept surrounded by related pillars.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 30,
      "from": 22,
      "beatId": "fef8f7db-c077-47c3-9eb3-665e233a6894",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The document presents the benefits and value of Informa's strategy, satisfying the audience's need for growth and returns.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 22,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "7fb931de-dbe6-4601-bad8-69ab1def6a0b",
      "evidence": "The document presents the golden circle of why, how, and what, explaining the effectiveness of Informa's strategy.",
      "position": 1,
      "objective": "Why is Informa's strategy effective?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}