{
  "docId": "019dd923-5e88-73ef-bd5e-40e68f44dab6",
  "docSlug": "a644c923a0728224",
  "documentTitle": "2023 05 Investor Presentation",
  "authorId": "CH-Robinson",
  "authorName": "C.H. Robinson",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 36,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "market_landscape",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "Uses a two-sided marketplace model to illustrate the scale of customers vs carriers.",
  "elementsJson": [
    "data_table",
    "donut_chart",
    "big_number",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5e-40e68f44dab6/7",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5e-40e68f44dab6",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5e-40e68f44dab6.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5e-40e68f44dab6#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.65,
        "y": 0.4
      },
      "kind": "chart",
      "text": "Truckload shipments by carrier size",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a6761f6-01b5-4376-8dae-5d1b6fe33235",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.55,
        "y": 0.75
      },
      "kind": "image",
      "text": "Carrier types: LTL, Class 1, NVOCC, Air",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa59cc1b-8ebd-4908-920c-151228c7ae95",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.06,
        "y": 0.75
      },
      "kind": "list",
      "text": "Top 500 Customers metrics: 53% profit, 99.4% retention, 88% 10+ years",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "576b1f57-670a-4767-aada-077ce493a82a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.06,
        "y": 0.25
      },
      "kind": "metric",
      "text": "100K customers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f974d07e-0d71-4702-a333-f6852132929c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.6,
        "y": 0.25
      },
      "kind": "metric",
      "text": "96K carriers and suppliers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb277912-2a72-4e64-b1b8-57cf5daf2d7c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Adjusted Gross Profit: 100K",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-611e-7684-95bd-f4895e52a1d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.06,
        "y": 0.4
      },
      "kind": "table",
      "text": "Customer Size Segmentation table with counts and profit percentages",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0671431c-7141-4d68-bf90-f145155cab8b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Connecting & serving the two-sided marketplace",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da02659c-a553-4e70-b1ba-53e1046d8e2e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "5f48fcc0-4f39-452e-b19c-d2a83bb5ddcd",
      "evidence": "table/data: Customer Size Segmentation table with counts and profit percentages",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "two-sided-marketplace",
      "slug": null,
      "matchId": "716f3e75-8d5d-4a10-8e12-fa7871fa563d",
      "evidence": "Visual representation of customers and carriers connected by a central platform",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 12,
      "from": 7,
      "beatId": "cc39193f-dc82-40aa-b5e8-e3a86b0bd877",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The document highlights the competitive nature of the market and the need for a scalable operating model.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 4,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "a7a3f00a-3729-423d-9610-3ef4a8d26290",
      "evidence": "The document presents a clear and logical chain of reasoning to support its claims.",
      "position": 0,
      "objective": "How C.H. Robinson's unique value proposition drives growth and long-term shareholder value",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}