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  "documentTitle": "2026 University of Sydney The 2026 Skills Horizon",
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      "text": "The tools we use are fracturing, distracting, and misdirecting our attention at a time where we need more of it, not less.",
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      "text": "The 2026 Skills Horizon | Abundance vs Attention",
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      "text": "In addition to content, the number of channels for news and information has grown. There are Substacks, podcasts, blogs, newsletters. Social media has fragmented—instead of just Twitter, we now have X, Bluesky, Threads, WeChat and others.",
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      "text": "Then there’s AI, which fuels content growth. Your social media feed is being inundated with slop: AI-generated content low in news nutrients. 54% of longer posts on LinkedIn are now AI-generated (Wired 2025). As a result, the average reach of posts has dropped by 50% in just six months (Inc 2025), making the signal-to-noise ratio even worse.",
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      "text": "The amount of online content has exploded and the number of apps and channels has mushroomed—but so has the noise. The global volume of data online stands at 180 zettabytes (Statista 2025)—the equivalent of 45tn DVDs worth of data—90% of which was created in the past two years.",
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      "text": "AI Overviews promise quick news bites, but they’ve cut traffic to websites by 30% to 70% (Ahrefs 2025, Seer 2024), diverting our attention away from the actual source of information. But AI summaries are not reliable for news content. In an experiment, the BBC found that in more than half of cases AI news summaries had significant issues; in 19% the AI introduced factual errors (BBC 2025a). AI-based search tools promise to quickly synthesise results with AI, but have issues of their own, with frequent hallucinations of numbers and facts. This wastes our time and further fractures our attention.",
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      "text": "More than ever, users get their news on social media. In the US, it’s now the main source, with 54% of people saying they use it, ahead of TV (50%) and actual news sites and apps (48%) (BBC 2025b). And 39% of young adults regularly get their news on TikTok (Pew 2024), where fewer than 1% of accounts are run by traditional media.",
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      "text": "Online we fare no better. News feed algorithms on social media serve us what we want, but in the process create echo chambers (PNAS 2021), configuring our attention by narrowing our field of vision.",
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      "text": "The tools we use are fracturing, distracting, and misdirecting our attention at a time where we need more of it, not less. Our work tools, intended to keep us informed, have fractured our attention. The average worker receives 117 emails and 153 short messages daily. The average time between interruptions is down to two minutes. And 52% of leaders say their workday is chaotic (Microsoft 2025).",
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