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  "documentTitle": "2026 University of Sydney The 2026 Skills Horizon",
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      "text": "THE SITUATION\nMarc is a mid-level marketing manager who has become his team's 'content wizard'. Marc's presentations are flawless, his copy compelling, and his output seemingly endless. Everyone marvels at his productivity... unaware that Marc hasn't written an original sentence in months. Instead, he feeds prompts to a Gen AI platform, takes the output that 'feels right', makes minor tweaks, and voilà.\n\nYou've met them. Colleagues who present flawlessly articulated ideas they can't defend. Managers who present complex ideas with confidence until challenged. People who are productive but can't explain what they're doing (or why). We call them 'vibers' (AFR 2025a), and they perform expertise without genuinely developing it. Because AI can be highly seductive (PNAS 2025), it's able to speak our language and lets us prioritise content that 'just feels right'.",
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      "text": "AI is fast becoming a competitive necessity, its availability expected by employees and stakeholders. The technology promises to unlock new efficiencies and a step change in productivity. But there isn't a straight line between its rollout and those gains. It's much more complicated than the AI hype has you believe.",
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